Urgent Hiring
Position: GMB Specialist
Experience Level: 1 Year
Job Type: Full-Time
Location: Laxmi Nagar
Salary: Based on Interview
Key Responsibilities:
- GBP Account Management:
- Creating, claiming, and verifying GBP listings for single or multiple business locations.
- Ensuring all business information (name, address, phone number, website, hours of operation, etc.) is accurate, consistent, and up-to-date across all online platforms.
- Regularly updating listings with new content, including photos, videos, business descriptions, services, products, and Google Posts (updates, offers, events).
- Local SEO Optimization:
- Implementing local SEO strategies to improve search rankings and visibility in local search results and the local map pack.
- Conducting keyword research to identify relevant local search terms and optimizing GBP listings accordingly (business name, categories, description, etc.).
- Optimizing Google Maps for better visibility.
- Ensuring the GBP listing adheres to Google's guidelines.
- Customer Engagement:
- Monitoring and responding to customer reviews and questions on the GBP listing in a timely and professional manner.
- Encouraging customers to leave reviews.
- Engaging with customers through posts, Q&A, and other GBP features to promote services, events, and special offers.
- Performance Analysis and Reporting:
- Analyzing GBP insights and performance metrics (e.g., searches, views, clicks, calls, direction requests) to assess the effectiveness of listings.
- Preparing regular reports on GBP performance and local search visibility, providing recommendations for improvement.
- Tracking keyword rankings and local search performance.
- Technical Optimization:
- Understanding and implementing schema markup for local business to enhance search engine understanding.
- Collaborating with web developers to ensure website optimization aligns with local SEO efforts.
- Reputation Management:
- Developing and implementing strategies to improve and maintain a positive online reputation.
- Addressing negative reviews and feedback appropriately.
- Staying Updated:
- Keeping abreast of the latest trends, updates, and algorithm changes in local SEO and Google Business Profile features.
- Attending training sessions and webinars to continuously improve skills and knowledge.
- Collaboration:
- Working closely with marketing, sales, and customer service teams to ensure consistent messaging and branding across all online and offline platforms.
- Collaborating with content creators to develop locally relevant content.
- Troubleshooting:
- Handling GBP suspensions, reinstatements, and verification issues.
Required Skills and Qualifications:
- Experience: Proven experience in local SEO, digital marketing, or managing Google Business Profile listings (typically 1-3+ years, depending on the role level).
- Knowledge of GBP: Strong understanding of Google Business Profile features, best practices, and guidelines.
- Local SEO Expertise: Solid grasp of local SEO principles, keyword research for local search, citation building, and link building strategies relevant to local businesses.
- Analytical Skills: Ability to analyze data, draw insights, and make data-driven decisions to improve performance. Experience with Google Analytics and other relevant tools.
- Communication Skills: Excellent written and verbal communication skills for interacting with customers, writing engaging posts, and collaborating with team members.
- Organizational Skills: Ability to manage multiple GBP listings and projects efficiently, with strong attention to detail.
- Problem-Solving Skills: Ability to identify and resolve issues related to GBP listings, such as suspensions or verification problems.
- Familiarity with SEO Tools: Proficiency in using various SEO tools for keyword research, competitive analysis, and performance tracking (e.g., Google Search Console, SEMrush, Moz Local).
- Bachelor's Degree: A bachelor's degree in Marketing, Business, Communications, or a related field is often preferred.
Beneficial Skills:
- Experience with online review management platforms.
- Basic understanding of HTML and CSS.
- Familiarity with other local business directories and citation sources.
- Experience with paid advertising platforms like Google Ads.
Job Types: Full-time, Permanent
Pay: ₹20,000.00 - ₹25,000.00 per month
Benefits:
- Health insurance
- Paid sick time
Ability to commute/relocate:
- Laxmi Nagar, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required)
Education:
Experience:
- total work: 1 year (Preferred)
- GMB: 1 year (Preferred)
Location:
- Laxmi Nagar, Delhi, Delhi (Required)
Work Location: In person
