General Manager Sales

Job Purpose

driving sustainable and profitable sales growth

Key Responsibilities

1. Sales Growth & Revenue Generation

• Drive

  primary and secondary sales

  growth in line with company targets.
• Ensure

  consistent prescription generation

  through effective doctor conversion strategies.
• Increase business from

  existing doctors

  through improved coverage, frequency, and therapy penetration.
• Personally engage with

  key opinion leaders (KOLs)

  and high-value doctors to influence prescription behavior.

2. New Doctor Conversion & Market Expansion

• Identify and prioritize

  high-potential new doctors, clinics, and hospitals

  .
• Design structured

  doctor onboarding & conversion programs

  .
• Expand geographic and therapeutic coverage through focused territory strategies.
• Continuously monitor and improve

  conversion ratios

  .

3. Sales Strategy & Planning

• Develop

  annual, quarterly, and monthly sales plans

  aligned with business objectives.
• Design and implement

  growth-driving sales strategies

  , including:
• Launch plans for new products
• Focused brand building campaigns
• Therapy-based selling models
• Analyze market trends, competitor activity, and prescription data to refine strategies.

4. Team Leadership & Capability Building

• Lead, mentor, and motivate the

  Zonal / Regional / Area Sales teams

  .
• Set clear performance targets and review KPIs regularly.
• Ensure strong

  field discipline, call quality, and execution excellence

  .
• Conduct on-field coaching, joint working, and performance reviews.

5. Execution & Implementation

• Translate strategies into

  clear, executable action plans

  for the field force.
• Ensure timely rollout and disciplined execution of all sales initiatives.
• Monitor execution gaps and take corrective actions swiftly.
• Coordinate with Marketing for effective

  brand communication & campaigns

  .

6. Performance Monitoring & Analytics

• Track prescription audit data, doctor productivity, sales trends, and ROI.
• Review sales MIS regularly and drive a

  data-driven decision culture

  .
• Identify underperforming markets and implement turnaround plans.

7. Cross-Functional Collaboration

• Work closely with Marketing, Supply Chain, and Finance teams to ensure seamless operations.
• Provide market feedback for product improvement and future pipeline planning.
• Support management in forecasting, budgeting, and strategic decision-making.

Key Performance Indicators (KPIs)

• Sales growth (primary & secondary)
• New doctor conversions
• Increase in business per existing doctor
• Prescription growth & brand penetration
• Field force productivity
• Market share growth

Desired Profile

Education

• Graduate in Pharmacy / Science
• MBA in Sales & Marketing (preferred)

Experience

• 15+ years of experience in Pharmaceutical Sales
• Minimum 5 years in a senior leadership role (GM / DGM / National Sales Manager/Zonal Sales Manager)
• Having experience & market understanding of Multiple zones especially Bengal/Bihar/Maharashtra territories
• Proven track record in

  doctor conversion, brand building, and sales growth

Key Skills & Competencies

• Strong understanding of

  prescription-based pharma selling

• Strategic thinking with strong execution capability
• Leadership & people management skills
• Excellent communication and negotiation skills
• Data analysis and market intelligence capability
• Result-oriented, hands-on, and execution focused