General Manager Sales - Passenger Vehicle

The General Manager – Passenger Vehicles (PV) is responsible for leading the overall passenger vehicle business, ensuring achievement of volume, profitability, and customer satisfaction goals. The role involves strategic planning, business growth, team leadership, and alignment with Mahindra & Mahindra’s customer experience standards.

Key Responsibilities

Business Strategy & Performance

• Develop and execute the

  annual business plan

  for the PV division, including sales, marketing, and profitability targets.
• Track dealership KPIs:

  retail volume, market share, customer retention, and conversion ratios.

• Conduct periodic performance reviews of Sales Managers, CX Managers, and Digital Engagement teams.
• Manage

  inventory planning, pricing strategy, and incentive utilization

  for optimum ROI.

Customer Experience & Brand Building

• Drive

  customer delight through superior Sales Satisfaction Index / Customer Satisfaction Index

  scores and process compliance.
• Ensure

  timely resolution of customer concerns

  and implementation of feedback from M&M Intello reports.
• Promote the dealership as a

  premium customer destination

  through digital and on-ground engagement.

Manpower & Team Development

• Ensure

  100% manpower adequacy

  as per M&M staffing norms.
• Guide and mentor Sales Managers, CX Managers, and Digital Engagement Managers for high performance.
• Collaborate with HR to ensure

  recruitment, training, and incentive programs

  are aligned with Mahindra standards.
• Build a

  high-performance culture

  through target-based reviews and coaching.

Compliance & Reporting

• Ensure compliance with

  M&M operating standards

  ,

  brand guidelines

  , and

  dealership HR policies.

• Review MIS reports on sales, stock, and manpower productivity.
• Maintain alignment with

  M&M Regional Office

  on business updates and best practices.

Required Qualification & Experience

• Graduate in Engineering or Business Management; MBA preferred.
• Minimum

  10–15 years of experience

  in automobile retail (PV preferred), with at least

  3–5 years in a leadership role.

• Proven experience in managing

  large teams and multi-location dealership operations.