General Manager - Sales - PV

Role Objective

To drive sales performance of the Passenger Vehicle division, ensuring consistent achievement of volume, revenue, and profitability targets, while delivering exceptional customer experience and strengthening brand presence in the local market.

Key Responsibilities

1. Sales Strategy & Business Development

• Develop and implement annual sales plans for PV segment in line with OEM targets.
• Identify growth opportunities in retail, fleet, institutional, and rural markets.
• Ensure effective product mix, variant penetration, and accessory sales.

2. Team Leadership & Performance Management

• Lead and motivate a team of Sales Managers, Team Leaders, and Sales Consultants.
• Monitor manpower adequacy as per OEM staffing norms.
• Drive high performance culture with focus on conversions, lead management, and customer delight.

3. Customer Experience & Brand Building

• Ensure dealership adherence to OEM's

  Customer First

  standards.
• Monitor Net Promoter Score (NPS), handle escalations, and personally manage VIP/critical customers.
• Supervise showroom ambience, test-drive execution, and grooming standards.

4. Financial & Operational Control

• Achieve sales volume, revenue, and profitability goals.
• Control discounting, receivables, and ensure timely settlement of exchange, finance, and insurance deals.
• Monitor and optimize sales expenses (marketing, manpower, events).

5. OEM & Compliance Coordination

• Liaison with OEM Area Sales Office for target setting, schemes, and compliance.
• Drive compliance with HR, statutory, and company policies.
  

Candidate Profile

• Qualification:

  Graduate in Sales & Marketing preferred.

• Experience:

  12–15 years of automobile sales experience with minimum 5 years in leadership role.
• Strong knowledge of passenger vehicle market, financing, and customer trends.
• Excellent leadership, analytical, and negotiation skills.
• Exposure to both retail and institutional sales will be an added advantage.