General Manager - Sales & Operation

Hogist Technologies Pvt. Ltd.

Reports To: Sales Head

Secondary Reporting: CEO

Location: Chennai + Multi-cluster oversight

1. Role Overview

The GM – Operations & Sales is responsible for executing daily operations, supporting sales activities, and managing teams to ensure smooth service delivery across assigned clusters.

This role ensures the Sales Head’s strategies and targets are implemented on the ground.

The GM is not a strategic role, but an execution and coordination role, ensuring operational readiness, customer satisfaction, and cluster-level revenue support.

2. Key Responsibilities

A. Operational Execution (Primary Responsibility)

Run day-to-day operations across kitchens, vendor points, and delivery teams.

Ensure timely dispatch, correct quantities, quality standards, and hygiene compliance.

Monitor kitchen readiness, vendor coordination, and daily stock/consumption.

Address operational issues immediately and escalate to Sales Head where required.

B. Sales Support (Secondary Responsibility)

Support the Sales Head and sales team during client meetings, tastings, and kitchen visits.

Provide operational feasibility inputs for new clients.

Ensure smooth onboarding after sales closure (staffing, route planning, vendor alignment).

C. Team Management

Manage Cluster Managers, Kitchen Supervisors, and Delivery Teams.

Ensure attendance, discipline, and adherence to SOPs.

Drive daily morning briefings and end-of-day reviews.

Enforce performance expectations set by the Sales Head.

D. Customer Service & Issue Resolution

Act as the first-level contact for client complaints.

Ensure issues are resolved quickly by coordinating with vendors and teams.

Maintain positive relationships with client HR/Admin teams.

Escalate recurring or critical issues to the Sales Head.

E. Vendor & Kitchen Coordination

Follow up with L1/L2 vendors for quality, quantity, and punctuality.

Conduct routine checks on kitchen setup, hygiene, and compliance.

Ensure vendors follow client-specific requirements communicated by Sales Head.

F. Reporting

Share daily reports (dispatch, client issues, vendor updates, consumption logs).

Maintain MIS required by the Sales Head.

Update checklists, route sheets, delivery challans, and kitchen status reports.

Provide timely data for billing and audit teams.

3. Required Experience & Skills

Experience

-5–12 years in F&B operations, industrial catering, corporate meals, or hospitality operations.

-Experience handling multi-site operations and teams.

-Exposure to supporting sales/commercial functions (not mandatory).

Skills

-Strong execution and coordination skills.

-Good communication and people management.

-Ability to manage pressure and customer expectations.

-Hands-on operational understanding of kitchens, vendors, and delivery.

-Fair knowledge of documentation, MIS, and SOP enforcement.

4. Key Performance Metrics (KPIs)

-On-time delivery and operational accuracy.

-Customer satisfaction & quick resolution of issues.

-Kitchen/vendor compliance.

-Cost control and wastage reduction.

-Smooth execution of new client onboarding.

-Team discipline and daily reporting quality.

5. Personality Traits

-Hands-on, field-driven, and reliable.

-Disciplined, punctual, and process-oriented.

-Calm under pressure and solution-focused.

-Good coordination ability (sales ↔ operations ↔ vendors).

6. Education

-Degree or diploma in Hotel Management, Catering, Business Administration, or equivalent.

-Food safety or hygiene certifications are added advantages.

7. Compensation

-Mid-senior level salary package.

-Travel allowances.

-Performance incentives tied to operations KPIs.