General Manager Franchise Business

Role & responsibilities

Job Description General Manager (Franchise Business – Paints)

Department: Franchise Development & Sales – Paints Division

Company: Techno Paints

Reporting To: Director – Sales & Marketing / Managing Director

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Job Purpose

To lead and expand the Techno Paints Franchise Network across India by establishing strong franchise partnerships exclusively for paint products. The GM will ensure sustainable growth in franchise-led sales, consistent brand standards, and profitability across all franchise outlets.

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Key Responsibilities

Franchise Development & Expansion

Identify, evaluate, and onboard new franchise partners to expand Techno Paints’ market presence.

Develop a strategic plan for franchise expansion in key cities and towns.

Negotiate franchise agreements and ensure compliance with company policies.

Plan regional roll-out and monitor performance of new franchise outlets.

Sales & Revenue Growth

Drive paint material sales through the franchise channel and achieve revenue and collection targets.

Ensure product availability, timely supply, and proper stock management at each franchise.

Work closely with the franchise team to ensure profitability and sales growth.

Monitor and support franchisees in achieving monthly and quarterly sales objectives.

Franchise Operations & Support

Standardize franchise operations to align with Techno Paints’ business model.

Train and guide franchise partners on product range, color consultancy, and sales process.

Coordinate with Production, Dispatch, and Supply Chain teams to ensure smooth supply flow.

Review operational performance and initiate improvement plans when required.

Marketing & Brand Visibility

Work with marketing to implement local promotional activities and campaigns for franchise outlets.

Ensure all franchise stores maintain brand identity, display standards, and uniform look.

Facilitate color studio setups and dealer branding at franchise locations.

Relationship & Performance Management

Maintain healthy relationships with all franchise owners and resolve issues promptly.

Conduct business review meetings and periodic audits for performance evaluation.

Provide franchise partners with timely support in marketing, operations, and finance coordination.

Reporting & Strategy

Submit regular reports on franchise sales, collections, and performance metrics.

Recommend business strategies to increase market penetration and franchise profitability.

Analyze franchise ROI and ensure sustained growth of each outlet.

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Key Performance Indicators (KPIs)

Number of new franchise outlets opened

Paint material sales and collection achievement through franchises

Profitability per franchise and network-wide growth

Franchise compliance with operational and brand standards

Franchise retention and satisfaction score

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Desired Candidate Profile

Education:

MBA in Marketing / Business Management or B.Tech (Civil / Chemical / Mechanical preferred)

Experience:

12–18 years in Paints Franchise / Dealer Development / Channel Sales, with at least 5 years in a senior leadership role in the paint industry.

Skills & Competencies:

In-depth knowledge of paint industry sales and distribution

Strong understanding of franchise and dealer operations

Excellent negotiation and business development skills

Leadership and team management capabilities

Commercial acumen, planning, and analytical ability

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Work Location: Hyderabad

share resumes to nedunuri.saikumar@manpower.co.in