General Manager - Brands

12 - 20 years

20 - 25 Lacs

Posted:22 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

  • Own the

    P&L

    for all brands across geographies drive revenue, margin, and category
  • expansion targets
  • Lead and mentor a team of Brand Managers; review brand-level strategy, performance,
  • and marketing ROI
  • Define and implement GTM strategies to scale brands from

    0 to 100

    via D2C,
  • Amazon.com, and other global platforms
  • Collaborate with

    Sourcing, Supply Chain, Creative, Digital Marketing, Catalog, and

  • Operations

    to deliver best-in-class execution
  • Lead

    channel diversification

    : identify marketplace opportunities (India & International),
  • prioritize D2C profitability
  • Partner with Product and Finance teams on pricing, forecasting, and inventory planning
  • Regularly review brand health metrics (CVR, CTR, ROAS, ACOS, CM1, Sell-through)
  • and drive corrective actions
  • Oversee new brand incubation, launch playbooks, and lifecycle management Contribute to board-level strategy, investor updates, and market expansion roadmaps

What We re Looking For


  • 12-20 years of leadership experience across

    e-commerce, brand management, or

  • digital retail

  • Proven track record of

    full P&L ownership

    ( 50 Cr+ annual turnover), team leadership,
  • and 3-year+ brand tenure
  • Deep familiarity with marketplaces (Amazon.com, Flipkart, Myntra, Walmart) and D2C
  • execution
  • Experience in scaling private label or owned brands in India and/or the US market
  • Strong analytical decision-making: comfortable working with dashboards, data tools, and
  • BI reports
  • Exposure to international market dynamics and marketplace compliance (especially for
  • US or EU)

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