Gaming Performance Marketing

Performance Marketing Specialist – Gaming & Trading Ads (FTD Focused)

Performance Marketer

hands-on experience handling only Gaming & Trading clients

paid media buying, funnel optimization, compliance-driven creatives, and conversion tracking

• Plan, execute, and scale

  performance-driven ad campaigns

  for

  Gaming & Trading verticals

• Generate high-intent leads

  with a strong focus on

  First Time Deposit (FTD) conversions

• Optimize campaigns to improve Lead-to-Deposit and Cost per FTD

• Continuously monitor lead quality and eliminate low-intent or fraudulent traffic

• Manage and scale campaigns across:
• Meta Ads (Facebook & Instagram)
• Google Ads (Search, Display, YouTube)
• Native & Programmatic platforms (if applicable)
• Handle

  high-budget campaigns

  with daily optimization for CPL, CPA, and FTD metrics
• Implement advanced audience targeting, retargeting, and lookalike strategies

• Optimize landing pages, instant forms, and registration funnels
• Work closely with CRM and sales teams to track

  FTD attribution

• Analyze drop-offs from lead → registration → deposit

• Improve conversion rates through A/B testing and data-driven insights

• Set up and manage tracking using:
• Meta Pixel, Google Tag Manager, GA4
• CRM & postback tracking for deposits
• Create regular performance reports on:
• Leads generated
• Qualified leads
• First Time Deposits (FTDs)
• ROAS and Cost per Deposit
• Use data to drive scaling and optimization decisions

• Ensure ad creatives and copy comply with

  Gaming & Trading ad policies

• Stay updated with platform restrictions and regulatory guidelines

• Work closely with creative teams to ensure policy-safe, high-converting creatives

• 2–5 years of hands-on performance marketing experience

• Exclusive or majority experience in Gaming & Trading Ads

• Proven success in delivering Quality Leads with First Time Deposits

• Strong understanding of:

• CPL, CPA, FTD, LTV, ROAS

• Funnel-based performance marketing
• Expertise in Meta Ads, Google Ads, and tracking tools
• Experience working with

  high-volume lead generation & deposit-based models

• Analytical mindset with strong optimization skills

• Experience with

  Forex, Crypto, Stock Trading, Real Money Gaming, or Casino brands

• Familiarity with OTP-based forms, instant forms, and anti-fraud measures

• Knowledge of affiliate or CPA models in Gaming/Trading

• Ability to scale campaigns while maintaining lead quality

• Opportunity to work with

  high-growth Gaming & Trading brands

• Performance-driven environment with clear FTD-based KPIs

• Competitive salary + performance incentives

• High-budget ad accounts and autonomy in decision-making