Freelance Social Media Manager

Job Summary:

We are seeking a skilled and self-driven Freelance Social Media Manager to oversee our online presence, strengthen brand visibility, and drive consistent audience growth. The ideal candidate brings 3–5 years of experience, a sharp understanding of platform-specific strategies, and a proven track record of managing social channels end-to-end. You should be able to turn business objectives into compelling content, impactful campaigns, and measurable results.

Key Responsibilities:

• Develop and implement social media strategies to increase brand visibility, follower growth, and audience engagement.
• Plan, create, schedule, and optimize content across platforms such as Instagram, LinkedIn, Facebook, TikTok, and others as needed.
• Manage day-to-day social media operations, including community engagement, inbox management, and timely responses.
• Create content calendars, captions, basic visual assets, and short-form video concepts aligned with brand tone and goals.
• Track, analyze, and report performance metrics, offering clear insights and improvement recommendations.
• Conduct competitor audits and research emerging trends to keep content fresh and relevant.
• Support basic paid advertising strategies on Meta, LinkedIn, and other platforms to boost reach or conversions (as required).
• Collaborate with internal teams (design, marketing, leadership) to ensure brand consistency across all touchpoints.
• Maintain awareness of algorithm changes, platform updates, and best practices to keep strategies effective.

Requirements:

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field (preferred but not mandatory for exceptional portfolios).
• 3–5 years of hands-on experience managing social media accounts for brands, agencies, or clients.
• Strong portfolio demonstrating successful social media campaigns and content execution.
• Excellent understanding of platform algorithms, audience behavior, and trend forecasting.
• Proficiency in tools such as Meta Business Suite, Buffer/Hootsuite, Canva, CapCut, Google Analytics, and related platforms.
• Excellent written and verbal communication skills, with the ability to craft clear, engaging, brand-aligned copy.
• Strong project management skills with the ability to juggle multiple deadlines without compromising quality.

What We Offer:

• Flexible, remote freelance engagement with long-term potential
• Competitive project-based or monthly retainer compensation
• Opportunity to work directly with leadership and make a measurable impact on brand growth
• Creative freedom to propose and experiment with new ideas and content formats

Job Type: Full-time

Pay: ₹18,000.00 - ₹25,000.00 per month

Benefits:

• Paid sick time
• Paid time off
• Work from home

Experience:

• Social media management: 2 years (Required)

Language:

• English (Required)

Location:

• Perumbavoor, Kerala (Required)

Work Location: Remote