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Freelance Product Designer (Conversion Specialist)

3 years

0 Lacs

india

Posted:3 weeks ago| Platform: Linkedin logo

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Skills Required

design learning auditing development marketing data ux audit hotjar tracking test testing usability html css wordpress chatbot reports portfolio wireframing prototyping ui figma sketch psychology engagement compensation

Work Mode

Remote

Job Type

Full Time

Job Description

This role is for one of Weekday's clientsMin Experience: 3 yearsLocation: Remote (India)JobType: full-time

Requirements

Web D School has been transforming careers for over 10 years with 5000+ students trained in design, digital, and creative technologies. As we expand aggressively into online learning, our websites are the

core engine for leads, trust, and conversions.

We are looking for a

freelance Product Designer (Conversion Specialist)

who can optimize our websites for

higher conversions, better user experience, and stronger trust-building.

Role Overview

You will take full ownership of

auditing, redesigning, and optimizing our websites and landing pages

to ensure that every visitor has a seamless, high-converting experience. You'll work closely with our internal Design Lead, development team, and marketing team to deliver

data-driven improvements.

Key Responsibilities

  • Conduct a full UX/CRO audit of our main websites (Web D School, ZuperKidz, ViSA, MaxEdge)
  • Set up/interpret GA4, Hotjar (or similar tools), heatmaps, user journey tracking.
  • Identify drop-off points and design actionable fixes
  • Create conversion-focused wireframes, prototypes, and landing page layouts.
  • Test and iterate designs using A/B testing & usability studies.
  • Work with our dev team (HTML/CSS/WordPress) for implementation
  • Ensure trust signals, CTAs, and chatbot flows are optimized for lead generation
  • Deliver weekly progress reports on experiments and conversion impact.

What We're Looking For

  • 3+ years of proven experience as a Product Designer / UX Designer / CRO Specialist.
  • Strong portfolio showing conversion-focused projects (landing pages, websites, funnels).
  • Hands-on with GA4, Hotjar, heatmaps, and usability testing.
  • Solid skills in wireframing, prototyping, and UI design (Figma/Sketch/XD)
  • Understanding of marketing funnels and lead-generation psychology.
  • Ability to work independently, deliver fast, and communicate clearly.

Engagement Details

  • Freelance / Contract role (initial 3 months, extendable)
  • Expected time: :20-25 hours per week
  • Compensation: Competitive, based on experience.

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