FoFo Manager

Purpose

To Achieve Business Growth And Customer Satisfaction By

• Enabling and coaching dealerships for self-sufficiency across people, processes, and results.
• Ensuring adherence to company norms, guidelines, and processes.
• Expanding network representation within the assigned territory.
• Effectively gathering and utilizing market intelligence for business advantage.
• Establishing steady-state procurement and retail channels.
  

Key Responsibilities

Retail Planning & Achievement

• Develop and implement plans to achieve retail targets in the assigned Authorized Franchisee (AF).
• Co-create sales strategies with dealers and Sales Managers across multiple channels (Digital & Brick & Mortar).
• Regularly review performance and take corrective measures to meet retail objectives.
• Build conviction and ownership among Sales Managers to deliver committed results.
• Ensure 100% Value-Added Services (VAS) compliance at AF (Warranty, RSA, Documentation, RF, Insurance).
  

PDCA and Sales Support

• Ensure execution of all sales promotional activities at the AF.
• Monitor enquiry conversions; conduct win-loss analysis to improve efficiency.
• Participate in BTL activities to motivate dealer teams and assess campaign effectiveness.
  

Authorized Franchisee Visits

• Conduct AF visits as per guidelines to evaluate standards and processes (enquiry management, CLF adherence, customer feedback scores, finance & compliance, delivery process).
• Perform Balanced Scorecard (BSC) audits and recommend corrective actions.
• Benchmark competition, brokers, and market activities to identify best practices.
• Provide timely feedback to the market area team and Head Office (HO).
  

Network Development

• Identify and onboard potential parties for Authorized Franchisee expansion.
• Support network development initiatives to enhance market presence.
  

Requirements

• Strong business acumen and retail sales planning ability.
• Dealer relationship management and coaching skills.
• Analytical mindset with expertise in market intelligence gathering.
• Knowledge of dealership processes, customer lifecycle, and retail channels.
• Excellent communication and stakeholder management skills.
• Graduate/MBA preferred.
• 5–10 years of experience in sales, dealer development, or retail operations (preferably in the automotive/consumer durable industry).
• Proven track record in achieving retail targets and managing channel partners.