FMCG Sales Executive

Job Title: FMCG Sales Executive

Location

Territory

Travel Required:

Job Type

Reporting to

About Us

The Premium Basket is a fast-growing premium brand in the gourmet and dry fruits category. We specialize in high-quality food products, carefully packaged and curated for modern, health-conscious consumers. With our premium positioning, we aim to be present on the shelves of leading retail chains, modern trade stores, and quick-commerce platforms across India.

We are seeking a proactive FMCG Sales Executive with relevant market experience to drive in-store sales, explore corporate orders, and collaborate with distributors to ensure last-mile reach. This role is ideal for someone looking to grow in an emerging brand while handling execution-level responsibilities with ownership.

Key Responsibilities

Retail & In-Store Sales

• Identify and onboard premium general trade and modern retail stores (e.g., dry fruit shops, gourmet stores, department stores)
• Maintain strong visibility and shelf presence through regular store visits and relationship building.
• Plan and conduct product sampling, awareness, and promotional activities, including representing the product at exhibitions.

Quick-Commerce Platform Onboarding & Management

• Establish and maintain

  relationships

  with category managers at

  Zepto, Blinkit, Swiggy Instamart, Amazon Fresh, etc.

• Coordinate product listing, pricing, promotions, and fulfillment for these platforms.
• Monitor sales performance and run

  targeted promotional campaigns

  for higher visibility and conversions.

B2B & Corporate Sales

• Reach out to potential corporate clients, gifting vendors, gyms, hotels, etc., for bulk or recurring orders
• Share product samples, pricing decks, and follow up for order closures
• Coordinate with internal teams for invoicing, delivery, and after-sales support

Distributor Management

• Identify local distributors/stockists in assigned areas.
• Assist in onboarding and servicing distributors for timely supply and payment collection.
• Track inventory movement and coordinate stock requirements.
• Plan to build a team of skilled sales executives in the near future.

Sales & Reporting

• Achieve monthly sales targets (primary and secondary).
• Maintain daily visit records, share weekly progress updates, and report challenges promptly.
• Follow up on payments and ensure timely collections from clients and partners.

Skills & Requirements

• Experience 5 - 7 years in FMCG sales; premium food/beverage/dry fruits industry experience preferred.
• Should have handled retail sales, outlet coverage, or small B2B accounts independently
• Strong understanding of Mumbai’s retail landscape and local distribution network
• Good communication skills and the ability to present products confidently
• Willingness to travel daily within Mumbai for field work
• Prior experience in modern trade & quick-commerce platform sales (Zepto, Blinkit, Swiggy Instamart, Amazon Fresh) is highly desirable.
• Strong negotiation, communication, and relationship-building skills.
• Proficiency in Excel, CRM tools, and smartphone-based reporting.

Educational Qualification

• Graduate in any discipline
• FMCG sales certification or training is an added advantage.

Perks & Benefits

• CTC

  : ₹5 – ₹6.0 LPA (based on experience)

• Variable / Incentives:

  ₹1.0- 1.5 LPA 

• Total OTE:

  ₹6.0–₹7.50 LPA

• Performance Bonus

  : Monthly incentives linked to sales & acquisition milestones

• Reimbursements

  : Travel and mobile expenses covered

• Growth Path

  : Opportunity for

  fast-track promotions

  based on ownership and results

Additional Requirement

• "Own vehicle preferred" – If applicable, since daily travel is expected
• Willingness to travel daily within Mumbai and occasionally to other cities in Maharashtra