Field Sales Officer

Job Description – Sales Officer (HoReCa Sales)

Company: Goeld Frozen Foods
Location: Ludhiana
Experience: 3 – 5 years

About Goeld Frozen Foods

Goeld Frozen Foods is a fast-growing brand in the frozen food industry, offering a 100% vegetarian, innovative, and premium-quality product portfolio. With a strong presence in retail, modern trade, and HoReCa channels, we are expanding rapidly across India and abroad. We are looking for a Sales Officer to strengthen our HoReCa (Hotels, Restaurants, and Catering) network in Ludhiana, driving business growth and brand presence in this key market.

Role Overview

The Sales Officer – HoReCa Sales will be responsible for managing and expanding the HoReCa customer base in Ludhiana. The role involves achieving sales targets, maintaining strong customer relationships, and ensuring smooth execution of sales operations in the frozen food category.

Key Responsibilities

• Drive sales growth by developing new HoReCa customers (hotels, restaurants, caterers, and institutional clients) in Ludhiana.
• Maintain and grow business with existing clients through strong relationship management.
• Conduct product presentations, sampling sessions, and promotional activities to increase product acceptance.
• Collaborate with chefs, purchase managers, and decision-makers to secure new business.
• Ensure timely execution of orders in coordination with distributors and channel partners.
• Track competitor activities and market trends to provide insights to management.
• Prepare regular sales reports, pipeline updates, and forecasts.
• Achieve monthly and quarterly sales targets consistently.

Qualifications & Experience

• Graduate/Postgraduate in Business, Marketing, or related discipline.
• 3–5 years of proven sales experience in the frozen food industry with a strong focus on HoReCa sales (mandatory).
• Strong client network in Ludhiana’s HoReCa segment (hotels, restaurants, caterers, QSR chains).
• Demonstrated ability to achieve sales targets and drive business development.
• Excellent communication, interpersonal, and negotiation skills.
• Self-driven, result-oriented, and able to work independently.
• Willingness to travel locally for client meetings and business growth.

What We Offer

• A chance to be part of one of India’s most promising frozen food brands.
• Exposure to a dynamic and fast-growing HoReCa market.
• A collaborative, entrepreneurial work culture that rewards initiative and results.

To Apply: Interested candidates may also send their resumes to [hr.goeld@goelgroup.co.in] with the subject line “Application – Sales Officer (HoReCa Sales) – Ludhiana”

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

• Health insurance
• Leave encashment
• Provident Fund

Experience:

• B2B sales: 2 years (Required)

Location:

• Ludhiana, Punjab (Required)

Work Location: In person