Field Sales Officer

Job Description – Sales Officer (HoReCa Sales)

Company: Goeld Frozen Foods
Location: Delhi
Experience: 3 – 5 years

About Goeld Frozen Foods

Goeld Frozen Foods is a leading name in India’s frozen food industry, known for its 100% vegetarian, high-quality, and innovative product range. With a strong presence in retail, modern trade, and HoReCa (Hotels, Restaurants & Catering), we are rapidly expanding our footprint across domestic and international markets. We are now looking for a dynamic Sales Officer to strengthen our HoReCa sales network in Delhi.

Role Overview

The Sales Officer – HoReCa Sales will be responsible for driving sales and building long-term relationships with hotels, restaurants, catering businesses, and institutional buyers. The ideal candidate should have prior experience in the frozen food industry with a strong HoReCa client network and proven sales achievements.

Key Responsibilities

• Develop and expand the HoReCa customer base (hotels, restaurants, caterers, QSR chains, and institutions) in the Delhi region.
• Achieve monthly, quarterly, and annual sales targets through effective business development.
• Build strong relationships with chefs, purchase managers, and decision-makers in the HoReCa segment.
• Conduct product presentations, sampling, and promotional activities to increase product penetration.
• Ensure availability and visibility of Goeld products in assigned outlets.
• Monitor competitor activities and provide market insights to management.
• Coordinate with distributors and channel partners to ensure smooth order fulfillment and service.
• Prepare and submit sales reports, forecasts, and client updates on a regular basis.

Qualifications & Experience

• Graduate/Postgraduate in Business, Marketing, or a related field.
• 3–5 years of sales experience in the frozen food industry with a strong focus on HoReCa sales (mandatory).
• Proven track record of achieving sales targets in the HoReCa segment.
• Strong client network in Delhi NCR’s hotel, restaurant, and catering industry.
• Excellent communication, negotiation, and interpersonal skills.
• Self-motivated, result-oriented, and able to work independently.
• Willingness to travel locally for client meetings and business development.

What We Offer

• Opportunity to work with one of India’s fastest-growing frozen food brands.
• Professional growth in a collaborative and entrepreneurial work culture.
• Exposure to premium HoReCa clients and large-scale sales opportunities.

To Apply: Interested candidates may also share their CVs at [hr.goeld@goelgroup.co.in] with the subject line “Application – Sales Officer (HoReCa Sales) – Delhi”.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

• Health insurance
• Leave encashment
• Provident Fund

Experience:

• Frozen Food Industry: 2 years (Required)
• Horeca sales: 2 years (Required)

Location:

• Delhi, Delhi (Required)

Work Location: In person