Field Marketing Specialist

Key Responsibilities

• Marketing Activities

  • Execute local marketing campaigns, events, and BTL (Below-The-Line) activities in assigned areas.
    

  • Set up and manage kiosks, roadshows, and brand stalls in targeted locations.
    

  • Distribute flyers, banners, and promotional materials to maximize brand visibility.
    

• Lead Generation

  • Engage directly with potential customers during field events to capture leads.
    

  • Collect and validate customer contact information for follow-up.
    

  • Work with the sales team to ensure timely conversion of leads into customers.
    

• Market Activities & Research

  • Identify high-potential areas for service promotion.
    

  • Monitor competitor marketing efforts and report insights to management.
    

  • Provide feedback from the field to improve marketing strategies.
    

• Reporting

  • Maintain daily/weekly records of leads generated and campaign performance.
    

  • Share activity reports with the marketing manager for review.
    

For further details please contact HR department at 9500257160 / 8189966099

Qualifications

Education & Experience:

• Bachelor’s degree in Marketing, Business, or equivalent.
  

• 1–3 years of experience in field marketing, BTL promotions, or lead generation (telecom experience preferred).
  

Skills:

• Strong communication and public interaction skills.
  

• Ability to engage and persuade potential customers.
  

• Willingness to work in the field and travel locally.
  

• Basic knowledge of MS Excel for reporting.