FCMG - Regional Sales Manager

Key Responsibilities

• Lead and manage the sales operations across the assigned region through the distributor network.
• Drive achievement of regional sales targets (primary & secondary) and ensure growth across categories.
• Recruit, train, and manage a team of Sales Officers, Area Sales Executives (ASEs), Area Sales Managers (ASMs), and Distributor Sales Executives.
• Strengthen and expand the distributor network – appointment, onboarding, ROI monitoring, and performance management.
• Develop and implement regional sales strategies, trade promotions, and channel development plans.
• Review sales performance, market share, and distribution gaps; implement corrective action plans.
• Ensure effective execution of marketing initiatives, new product launches, and visibility campaigns in the region.
• Manage distributor claims, credit limits, and collections, and ensure financial discipline in the market.
• Analyze competitor activities, pricing, and market trends to design counter strategies.
• Build strong relationships with key distributors, retailers, and GT and MT partners.
• Coordinate with cross-functional teams (supply chain, accounts, marketing, HR) to ensure smooth operations.
• Ensure timely reporting of regional performance, sales forecasts, and market intelligence to the HOD.
  

Key Skills & Competencies

• Strong leadership and team management skills.
• In-depth understanding of FMCG distributor/channel sales (primary & secondary).
• Excellent communication, negotiation, and relationship management.
• Strategic thinking with strong problem-solving and decision-making ability.
• Proficiency in sales reporting, MIS, and data analysis.
  

Qualifications & Experience

• Graduate
• 8–12 years of sales experience in FMCG / Food & Beverages / Consumer Goods.
• Minimum 3–5 years in a regional sales manager or equivalent leadership role.
• Proven track record in managing large distributor networks and achieving regional sales goals.
  

If interested, please inbox or email me at margie@hrc-globalservices.com