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Inter Ikea Group logo

Family Leader

1 - 4 years

9 - 13 Lacs

mumbai

Posted:6 hours ago| Platform: Naukri logo

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Skills Required

retail matrix action plan product placement home furnishing finance database customer relationship monitoring recruitment

Work Mode

Work from Office

Job Type

Full Time

Job Description

    To convert IKEA visitors to IKEA FAMILY members to secure a long-term relationship with our customers. To use membership benefits to ensure our customers return more frequently to our
    store and buy more, recognising lifetime value by being a member of IKEA FAMILY. To use our membership data as an effective and cost-efficient channel to advise our members of relevant offers. PURPOSE OF JOB: To be responsible for attracting and recruiting new IKEA FAMILY members in the local market. To learn about and understand their life at home, to develop long-term relationships with them. To use members shopping behaviour and feedback to ensure we are relevant to their needs and choices so that we can better match their expectations now and in the future. To develop activities to care for and reward the members to keep them over time. Through a large active IKEA FAMILY member community, ensure long-term sales growth and profitability. To spread the importance and knowledge of IKEA FAMILY internally so that we get as many colleagues as possible to be ambassadors for IKEA FAMILY ASSIGNMENT: Customers To work closely with other functions to ensure we communicate the concept and benefits of IKEA FAMILY throughout the store and that all IKEA FAMILY offers are available throughout the store. To understand the market, customers and their living situations and use this to actively recruitand activate members of IKEA FAMILY. To build on the IKEA reputation for home furnishing competence with IKEA FAMILY members, by offering products, services and inspirational activities, and seminars, which encourage them to buy more. To analyse store s performance, customer feedback and information from the database. To use this in cooperation with matrix partner to identify what offers and activities have successfully driven customer traffic to the store and increased IKEA FAMILY membership. To recruit and activate IKEA FAMILY members using global, national and local offers combined with planned national recruitment campaigns to optimise local potential. To ensure the best offers possible to the members by influencing the commercial team. To always look at the store through the eyes of the customers finding ways to drive membership recruitment and membership activation, and inspire colleagues to do the same. To care for and reward the members to ensure that they stay with us over time. To ensure that our store is always a safe and secure environment for visitors and co-workers.Commercial To optimise sales and IKEA FAMILY membership by: Influencing and co-operating with the store commercial team, country IKEA FAMILY manager and other support functions to ensure that the same priorities are supported. Knowing the range and working with the sales team to offer IKEA FAMILY offers which sales steer towards commercial priorities and volume commitments. Ensuring product placement of the IKEA FAMILY range throughout the store in the most appropriate commercial locations. Knowing the local market potential and working with other functions to plan and implement commercial activities and seminars, which will drive customer traffic to the store and convert more customers to IKEA FAMILY members. Ensuring that IKEA FAMILY shop is an inviting meeting place, in shape as new, with fully stocked sales spaces at all times. Actively keeping up-to-date on IKEA FAMILY members buying patterns and taking fast action on commercial opportunities to meet the needs of different customer groups. Ensuring everyone working in the store understands the impact the IKEA FAMILY membership has on long-term growth and profitability. Actively ensuring the IKEA FAMILY online presence always provides updated offers and activities to drive traffic to the store Implementing the IKEA FAMILY offers from national external partners and identifying local offers which will give additional benefits to our members. Using the matrix to develop competence in capitalising on membership to IKEA FAMILY and effective use of membership data. To deliver an IKEA FAMILY action plan for the store based on local potentials by: Clearly communicating the agreed plan and following up on it. Working with the country IKEA FAMILY manager and other store IKEA FAMILY responsible to share ideas for improving IKEA FAMILY membership and through sales and profitability. People To secure that all co-workers know the IKEA FAMILY concept , ensuring they understand the importance membership has on the long-term profitability and can sell the benefits of to our customers. To take an active role/influence in the commercial team in the store to ensure we optimise the commercial opportunities of IKEA FAMILY membership. To create relationships with the colleagues, based on trust, and encourage open, constructive, honest, two-way feedback. To inspire the colleagues to be passionate in their support of the IKEA FAMILY concept. To work with the country IKEA FAMILY manager to identify a successor. Financial To take the country input and co-ordinate it with the store potential to reachagreement on goals and Key Performance Indicators (KPIs). To constantly monitor your performance against agreed goals, adapting and taking action when required. To always consider the impact of your actions on IKEA FAMILY membership and the business to ensure future growth. To deliver on the agreed goals and KPIs by: o Analysing KPIs and working to create meaningful actions to achieve agreed goals. o Driving membership recruitment and activation through short-term and long-term action plans. o Controlling costs through working in a lean, simple, cost-conscious way using good examples and solutions and by encouraging the colleagues to discover more effective ways of working.

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