Facebook Marketing Specialist(Ecommerce)

Job Title:

Location:

Experience:

Timings:

Employment Type:

Job Overview:

We are looking for a Facebook Ads Specialist to lead performance marketing efforts for our fast-growing e-commerce brand. The ideal candidate has 4-5 years of experience driving profitable growth through Facebook and Instagram Ads with a focus on campaign strategy, creative optimization, and achieving strong ROAS at scale.

Youll take ownership of campaign strategy, creative testing, and budget management with the goal of driving strong ROAS and continuous growth.

Key Responsibilities:

• Plan, execute, and optimize

  Facebook and Instagram ad campaigns

  for multiple e-commerce products.
• Develop

  data-driven strategies

  to achieve and scale profitable ROAS.
• Collaborate with designers and copywriters to create

  high-performing ad creatives and copies

  .
• Conduct

  A/B testing

  across audiences, creatives, and placements to improve performance.
• Manage and optimize

  product catalog ads

  and

  dynamic product ads (DPAs)

  in Commerce Manager.
• Run and optimize

  Advantage Plus campaigns

  using insights and data.
• Monitor and analyze campaign performance using

  Meta Ads Manager

  ,

  Google Analytics

  , and

  Excel/Google Sheets

  .
• Troubleshoot account issues such as

  ad disapprovals, billing errors, or account restrictions

  .
• Stay up to date with

  Meta algorithm changes

  , ad trends, and emerging e-commerce marketing tools.

Required Skills & Qualifications:

• 45 years of proven experience managing

  Meta (Facebook + Instagram) ad campaigns

  for

  e-commerce brands

  .
• Strong track record of delivering profitable ROAS and scaling campaigns.
• Hands-on experience with

  Shopify

  ,

  product catalogs

  , and

  dynamic product ads

  .
• Proficiency in

  Google Analytics

  ,

  Excel

  , and

  Google Sheets

  (pivot tables, VLOOKUP, etc.).
• Knowledge of

  Advantage Plus campaigns

  and Facebook optimization strategies.
• Strong analytical, communication, and problem-solving skills.

• Preferred:

  Meta Blueprint or Meta Certified Professional certification.

• Bonus:

  Familiarity with AI tools (e.g., ChatGPT, AdCreative.ai) for copy and creative generation.

What We Offer:

• 100%

  Remote

  full-time position

• Night shift

  : 7:30 PM 4:30 AM IST
• Competitive salary
• Opportunity to work with

  high-growth international e-commerce brands

• Freedom to test new ideas and creative strategies
• Long-term growth and learning opportunities within a performance-driven team

Key Competencies

• Strategic and data-driven mindset
• Creative problem-solving approach
• Strong attention to detail and organization
• Ability to manage multiple campaigns efficiently