Klaviyo Email Marketing Specialist

Job Description

Job Title: Klaviyo E-commerce Email Marketing Specialist Location: Remote Job Type: Full-Time Experience Required: 5+ years in email marketing for D2C e-commerce brands Reports To: The CEO Work Timings: 7:30 PM to 4:30 AM(NIGHT SHIFT) Job Summary: We are seeking a highly experienced and creative Klaviyo Email Marketing Specialist to manage and execute end-to-end email campaigns across various D2C e-commerce brands. The ideal candidate will be a strategic thinker with hands-on expertise in Klaviyo, a strong grasp of email automation flows, and a passion for copywriting, content creation, and visual email design that drives engagement and sales. Key Responsibilities: Campaign & Flow Management Develop, implement, and optimize email campaigns in Klaviyo for multiple D2C e-commerce brands. Build and manage lifecycle flows (e.g., welcome series, cart/browse abandonment, post-purchase). Conduct A/B testing on subject lines, creative, CTAs, and send times to improve open/click/conversion rates. Content Creation & Design Write high-converting, brand-consistent copy for emails and SMS. Design visually compelling emails using Klaviyos drag-and-drop editor or custom HTML when required. Collaborate with graphic designers (or use Canva/Figma) to develop visually engaging creatives. Ensure mobile responsiveness and cross-device/email client compatibility. Analytics & Optimization: Monitor key metrics (open rate, CTR, revenue per email, deliverability, etc.) and report on campaign performance. Analyze audience behavior and segment lists to improve personalization and targeting. Suggest data-driven improvements to boost campaign ROI and reduce churn. Brand Management Work closely with e-commerce brand teams to understand positioning, tone of voice, and seasonal marketing goals. Maintain brand consistency across all email and SMS communications. Technical & Tool Expertise: Deep knowledge of Klaviyo features including segments, flows, dynamic blocks, UTM tagging, and integrations with Shopify, WooCommerce, or other platforms. Manage subscriber list hygiene, opt-ins, and GDPR compliance. Required Skills & Experience: 5+ years of hands-on experience in Klaviyo email marketing for 10 or more D2C e-commerce brands. Strong portfolio of high-performing campaigns and flows. Proficiency in email copywriting, email design tools (Klaviyo builder, Canva, or Figma). Understanding of D2C marketing funnels and consumer psychology. Experience with A/B testing and performance analysis. Ability to manage multiple brands and deadlines simultaneously. Strong communication and project management skills. Preferred Qualifications: Experience in consumer industries like fashion, beauty, home dcor, wellness, or food/beverage. Working knowledge of Shopify or other e-commerce platforms. HTML/CSS for email customization (bonus). Familiarity with SMS platforms like Attentive or Postscript (bonus). What We Offer: Opportunity to work with fast-growing D2C brands. Creative freedom and ownership over your campaigns. Work from home. A collaborative, growth-focused team environment.