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2.0 - 4.0 years
0 Lacs
mumbai, maharashtra, india
On-site
Job Summary: We are seeking a proactive and creative Social Media Marketing Executive to manage and grow our social media presence while driving marketing campaigns to achieve business objectives. The ideal candidate will combine strategic thinking with hands-on execution to craft engaging content, analyze performance metrics, and build brand awareness across multiple platforms. Experience: 2-4 years Location: Khar west Salary: 20k - 40k Key Responsibilities:1. Social Media Strategy Develop and implement data-driven social media marketing strategies to enhance brand visibility and engagement. Identify and target key audience segments on platforms like Instagram, Facebook, LinkedIn, Twitter, TikTok, and others. 2. Campaign Management Plan, execute, and manage paid and organic social media campaigns. Collaborate with the marketing team to align social media activities with broader marketing goals. Monitor campaign performance and make adjustments to optimize results. 3. Content Creation & Curation Create compelling and shareable content, including posts, stories, reels, videos, and graphics. Work closely with the design team or use tools like Canva and Photoshop for visual content. Write engaging captions, copy, and hashtags that resonate with the target audience. 4. Community Management Engage with followers by responding to comments, messages, and reviews promptly. Foster relationships with influencers, brand advocates, and online communities. Monitor trends and conversations to proactively address customer queries or concerns. 5. Analytics & Reporting Track and analyze social media performance metrics (e.g., reach, impressions, engagement rates, click-through rates). Prepare and present regular reports on campaign effectiveness and audience insights. Use analytics tools like Google Analytics, Facebook Insights, and Instagram Analytics to inform strategy. 6. Trend Monitoring & Competitor Analysis Stay updated on social media trends, new features, and emerging platforms. Conduct competitor research to identify opportunities and best practices. 7. Collaboration Work with cross-functional teams, including content, design, and product, to ensure cohesive messaging. Assist in planning and executing broader marketing initiatives such as product launches or promotions. Skills & Qualifications:Education & Experience: Bachelors degree in Marketing, Communications, or a related field (preferred). 1-3 years of experience in social media marketing or a similar role. Interested candidates can whatsapp or call at 8452950795. Show more Show less
Posted 2 weeks ago
0.0 - 1.0 years
2 - 5 Lacs
pune
Work from Office
Roles and Responsibilities: Content Writing & Strategy: Develop high-quality, engaging, and relevant content for blogs, website, newsletters, and social media. Write and optimize copy for all marketing materials, including landing pages, advertisements, and email campaigns. Conduct keyword research and implement SEO best practices to increase organic traffic. Social Media Management: Create, schedule, and post content across social media channels (e.g., Facebook, Instagram, LinkedIn, etc.). Engage with the community by responding to comments, messages, and fostering conversations with the audience. Develop social media strategies that align with the companys marketing goals and brand tone. Monitor and report on social media performance and KPIs such as reach, engagement, conversions, etc. Stay up-to-date with social media trends, algorithm changes, and best practices to maximize channel effectiveness. Lead Generation: Design and implement social media campaigns focused on lead generation and nurturing qualified prospects. Use targeted social media advertising (Facebook Ads, Instagram Ads, LinkedIn Ads, etc.) to drive lead-generation efforts. Create and optimize lead generation funnels, landing pages, and forms. Email Marketing: Plan and execute email marketing campaigns that nurture leads. Build and manage email lists, ensure data hygiene, and segment audiences for better-targeted campaigns. Analyze email performance and optimize subject lines, content, and design to maximize open and click-through rates. Analytics & Reporting: Track, measure, and report on all digital marketing activities, focusing on content performance, lead generation, and social media KPIs. Use tools such as Google Analytics, Facebook Insights, and social media management platforms to analyze data and provide actionable insights. Recommend strategies for optimization based on campaign performance and data analysis. Prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media, and other digital channel Strong content writing and storytelling skills with a keen understanding of SEO principles. Proven experience managing social media platforms (Facebook, Instagram, LinkedIn, etc.). Solid understanding of lead generation strategies and tools (e.g., Facebook Ads, LinkedIn Ads). Ability to analyze data and provide insights to improve marketing efforts. Strong organizational skills and ability to manage multiple campaigns simultaneously. Proficiency in social media management tools and analytics platforms (e.g., Google Analytics, Facebook Insights). Excellent communication skills and attention to detail. Graphic design skills (e.g., Canva, Adobe Photoshop).
Posted 2 weeks ago
2.0 - 4.0 years
0 Lacs
gurugram, haryana, india
On-site
About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPPs global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com We are currently looking for a Senior Media Planning Executive to join us. The Senior Media Planning Executive will assist in developing and managing digital media plans, campaign management, reporting and analysis. A key part of their role would be to ensure coordination between internal teams, vendors, and clients. A proactive attitude, strong attention to detail, ability to work seamlessly in a team setup, and familiarity with the digital media landscape will be eventually essential to attain success in the role. Some Of The Thing&aposs We&aposd Like You To Do Assisting in Digital Media Planning: Support the development of digital media plans across various platforms (e.g., Google Ads, Facebook, Instagram, LinkedIn, Programmatic, YouTube) to align with client goals and objectives. Help with audience targeting, budget allocation, and scheduling. Internal Team / Vendor Coordination on Campaigns: Closely work with internal teams towards day-to-day management of digital media campaigns, ensuring smooth implementation. Assist the team with relevant brief in coordination with digital vendors, publishers, and platform representatives. Documentation, Reporting & Analysis: Create, maintain accuracy and timely updating of key documents [Media Plans, Reports etc.]. Furthermore, support in tracking and analyzing campaign performance data. Assist in generating reports, monitoring KPIs (e.g., impressions, reach, VTR, CTR etc), and identifying optimization opportunities. Creative Coordination: Work closely with clients and their creative agencies to ensure the timely delivery of assets. Internal Communication: Support communication between internal teams (e.g., activation, analytics, operations) to ensure campaigns are executed as per the plan and in alignment with client expectations. Latest Media Trends: Stay updated on emerging trends and updates in the digital media landscape, providing insights to help improve planning processes and strategies. Skills And Experience At WPP Media, we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Medias shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. A Bit About Yourself Bachelors degree in marketing, business, or a related field. 2-3 years of experience in digital media planning, campaign management, or related digital marketing roles. Familiarity with key digital advertising platforms (e.g., Google Ads, Meta Ads, YouTube, etc.). Basic knowledge of media planning tools and analytics platforms (e.g., Google Analytics, Facebook Insights, etc.) would be good to have. Strong attention to detail, with an ability to multitask and support multiple projects simultaneously. Good communication and interpersonal skills, with the ability to collaborate effectively across teams. A proactive, positive attitude and a willingness to learn and develop in the digital media space. Life At WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we&aposre together, fostering creativity, collaboration, and connection. That&aposs why weve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted. requisitionid:41551 Show more Show less
Posted 3 weeks ago
2.0 - 6.0 years
0 Lacs
noida, uttar pradesh
On-site
Experience: You should have at least 2+ years of experience in performance marketing, particularly in the fashion and apparel industry. Your expertise in executing successful paid campaigns on various platforms like Facebook Ads, Google Ads, and Instagram will be crucial for this role. Strong analytical skills using tools such as Google Analytics, Facebook Insights, and Shopify Analytics are required. Knowledge of fashion trends, consumer behavior, and seasonal shopping patterns is essential to drive effective marketing strategies. Hands-on experience with A/B testing, retargeting, and audience segmentation will be beneficial. You should have a deep understanding of eCommerce metrics and the ability to optimize for key performance indicators like CAC, CTR, and ROAS. Additionally, experience in influencer marketing and affiliate marketing would be advantageous. Responsibilities: As a Performance Marketing Specialist for D2C Brands in the apparel industry, your key responsibilities will include: 1. Developing and Executing Paid Media Campaigns: - Plan, create, and optimize paid digital marketing campaigns on platforms such as Facebook, Instagram, Google Ads, and other relevant channels. - Focus on driving high-quality traffic, conversions, and sales for fashion and apparel products. - Implement A/B testing for ad creatives, landing pages, and targeting to continuously enhance performance. 2. Audience Targeting and Segmentation: - Conduct detailed audience research to create buyer personas specific to the fashion and apparel industry. - Implement precise targeting strategies to reach high-intent fashion consumers based on demographics, interests, and behaviors. 3. Campaign Optimization: - Continuously monitor and adjust campaigns based on performance metrics like CTR, conversion rates, CAC, and ROAS. - Utilize data to refine strategies, ensure budget optimization, and drive conversions. 4. E-Commerce & Fashion Industry Trends: - Stay updated on the latest fashion trends, seasonal shopping behaviors, and industry shifts to create timely campaigns. - Collaborate with the design team to develop visually appealing ads aligned with fashion trends and brand identity. 5. Data Analytics and Reporting: - Analyze campaign data and performance metrics using tools like Google Analytics and Facebook Insights. - Provide detailed reports with actionable insights to optimize future campaigns and drive business decisions. 6. SEO and Retargeting: - Implement retargeting strategies to increase conversion rates. - Collaborate on SEO strategies to align paid efforts with organic growth. 7. Collaboration with Cross-Functional Teams: - Work closely with content, creative, and product teams to align marketing strategies with the brand vision. - Ensure messaging and campaigns resonate with the target audience in the fashion and apparel space. 8. Influencer & Affiliate Marketing: - Manage influencer marketing campaigns to enhance brand visibility and engagement. - Explore affiliate marketing opportunities to drive traffic and revenue growth. Why Join Us Join our dynamic and fast-paced environment with a passionate team dedicated to making an impact in the fashion industry. You will have the opportunity to work with leading fashion brands and grow your career in performance marketing. We offer competitive salary and performance-based incentives. Job Types: Full-time, Permanent Benefits: - Provident Fund Schedule: - Day shift - Morning shift - Yearly bonus Work Location: In person,
Posted 1 month ago
4.0 - 6.0 years
0 Lacs
Mumbai, Maharashtra, India
On-site
Position Overview: We are looking for a talented and results-driven Manager of Paid Media with a focus on branding to join our marketing team. In this role, you will manage and execute paid media campaigns primarily on YouTube, Instagram, and Facebook to enhance brand awareness and engagement. You will be responsible for creating and optimizing campaigns that resonate with the target audience while ensuring the consistent messaging of our brand across social platforms. The ideal candidate will bring strong experience in video advertising, social media marketing, and a passion for building lasting brand recognition. Key Roles and Responsibilities: Campaign Strategy & Execution: Develop and implement paid media strategies focused on brand awareness and engagement across YouTube, Instagram, and Facebook. Collaborate with the creative team to design compelling visual and video ad creatives that align with brand guidelines and effectively communicate brand values. Manage video ad campaigns on YouTube (TrueView, bumper ads, skippable and non-skippable formats) and paid social campaigns on Instagram and Facebook, ensuring they support overall branding objectives. YouTube Advertising Management: Oversee the end-to-end management of YouTube advertising campaigns, including planning, execution, and performance optimization. Utilize YouTubes ad targeting options, such as interest-based and demographic targeting, to effectively reach and engage the target audience. Analyze YouTube performance data (e.g., views, view-through rates, engagement metrics) to continuously improve ad content, targeting, and overall campaign performance. Facebook & Instagram Advertising: Design and execute paid media campaigns on Facebook and Instagram, leveraging formats such as carousel ads, video ads, stories, and sponsored posts to build brand visibility and engage audiences. Optimize campaigns on Facebook and Instagram by testing ad creatives, audiences, and placement strategies for maximum performance and brand impact. Brand Performance Monitoring: Monitor key performance indicators (KPIs) such as brand awareness, engagement, reach, and cost-per-impression (CPI) across YouTube, Instagram, and Facebook campaigns. Use analytics tools (e.g., Google Analytics, Facebook Insights, YouTube Analytics) to track and report on campaign performance, and provide actionable insights for optimization. Conduct A/B testing and analyze creative performance to continuously improve brand messaging and audience engagement. Audience Targeting & Segmentation: Develop and refine audience segmentation strategies to ensure brand messaging is tailored to the right demographics and interests on each platform. Use data and analytics to ensure campaigns are targeted effectively to increase brand awareness and engagement with relevant consumer segments. Cross-Functional Collaboration: Collaborate with the marketing, creative, content, and product teams to ensure alignment between paid media efforts and broader marketing strategies. Share insights and results from campaigns with stakeholders to guide future branding efforts and refine media strategies. Stay Updated with Industry Trends: Continuously research trends, tools, and best practices in social media marketing, paid media, and video advertising to keep campaigns innovative and aligned with evolving digital marketing landscapes. Experiment with new formats, ad products, and technologies on YouTube, Instagram, and Facebook to drive brand visibility and engagement. Required Skills & Qualifications: Experience: Minimum of 4-5 years of experience in paid media management with a focus on branding and social media campaigns. Proven experience running successful campaigns on YouTube, Instagram, and Facebook, particularly with an emphasis on brand awareness and audience engagement. Experience in creating and optimizing video ads on YouTube and other social platforms. Hard Skills: Expertise in YouTube advertising tools and formats (e.g., TrueView, bumper ads, skippable and non-skippable ads). Proficiency in Facebook Ads Manager and Instagram advertising tools to create, manage, and optimize paid media campaigns. Strong understanding of social media metrics, video optimization, and ad performance analysis. Familiarity with analytics tools like Google Analytics, Facebook Insights, and YouTube Analytics to track campaign results and drive optimization. Solid understanding of digital advertising best practices, audience targeting, and campaign optimization strategies. Soft Skills: Strong creative and strategic thinking with the ability to craft compelling brand stories that resonate with diverse audiences. Excellent communication skills, both written and verbal, for reporting insights and presenting campaign results to senior leadership and stakeholders. Highly organized with the ability to manage multiple campaigns and priorities in a fast-paced environment. Ability to collaborate effectively with cross-functional teams, including creative, content, and product teams, to ensure alignment and execution of branding strategies. Analytical mindset with the ability to derive actionable insights from campaign data and optimize future strategies. Preferred Qualifications: Bachelors degree in Marketing, Communications, or a related field. Google Ads and Facebook Blueprint certifications are a plus. Experience with influencer marketing and leveraging social media partnerships to amplify brand campaigns. Show more Show less
Posted 1 month ago
3.0 - 5.0 years
0 Lacs
Mumbai, Maharashtra, India
Remote
Job Details Position: Social Media Manager Department: Digital Marketing Reporting To: Digital Marketing Manager Location: Mumbai (Hybrid/Remote) Experience: 3-5 years Salary: ?55,000 per month (?6.6 LPA) Role Summary We are seeking a creative and strategic Social Media Manager to lead our social media presence across platforms and drive engagement with engineering students, data science professionals, and corporate partners. This role is critical in building brand awareness and driving assessment participation through compelling social media strategies. Key Responsibilities Social Media Strategy & Planning Develop and execute comprehensive social media strategies across LinkedIn, Instagram, Twitter, and YouTube Create monthly content calendars aligned with campus recruitment seasons and product launches Plan and coordinate social media campaigns for assessment launches, competitions, and partnerships Monitor social media trends in EdTech, career development, and data science sectors Content Strategy & Community Management Manage external content creation agencies and freelancers for video, graphic, and multimedia content Execute hands-on content creation including writing captions, stories, and quick social media graphics Develop engaging content formats: career tips, success stories, assessment insights, industry trends Manage community engagement, respond to comments, DMs, and build relationships with followers Create and manage social media campaigns for prize announcements and leaderboard updates Coordinate with agencies for major campaign assets while handling day-to-day content execution internally Agency & Vendor Management Manage relationships with external content creation agencies for video production, graphic design, and campaign assets Brief agencies on brand guidelines, campaign objectives, and content requirements Review and approve agency-created content before publishing, ensuring brand consistency Negotiate contracts and manage budgets for external content creation services Balance agency-created premium content with internally executed daily posts and stories Influencer & Partnership Coordination Identify and collaborate with tech influencers, career coaches, and industry experts Coordinate influencer campaigns and partnerships to amplify brand reach Work with campus ambassadors to create user-generated content Manage relationships with educational institutions for social media collaborations Hands-on Content Execution Create daily social media posts, stories, and quick graphics using tools like Canva Write compelling captions, hashtags, and copy for all social media platforms Execute real-time content during events, competitions, and live campaigns Handle urgent content needs and trending topic responses without waiting for agency support Analytics & Performance Tracking Track social media metrics: engagement rates, follower growth, click-through rates, conversions Generate monthly social media performance reports with actionable insights Use social media analytics tools to optimize content performance and posting strategies Coordinate with MIS Executive for integrated performance tracking Brand Voice & Crisis Management Maintain consistent brand voice across all social media platforms Handle social media crisis situations and negative feedback professionally Ensure all content aligns with IQIGAI&aposs brand guidelines and values Collaborate with PR team for major announcements and press releases Required Qualifications Education & Experience Bachelor&aposs degree in Marketing, Communications, Mass Media, or related field 2-4 years of experience in social media management, preferably in EdTech or B2B SaaS Proven track record of growing social media presence and engagement (either personal or branded) Technical Skills Proficiency in social media management tools (Hootsuite, Buffer, Sprout Social) Experience with social media analytics platforms (Facebook Insights, LinkedIn Analytics, Twitter Analytics) Hands-on expertise with graphic design tools (Canva, Adobe Creative Suite) for daily content creation Understanding of social media advertising and paid promotion strategies Experience managing external agencies and vendor relationships Basic video editing skills for quick social media content Core Competencies Excellent written and verbal communication skills in English and Hindi Creative thinking with ability to develop engaging content ideas Strong understanding of social media algorithms and best practices Experience working with influencers and managing partnerships Ability to work in fast-paced startup environment with tight deadlines Agency management experience with ability to brief, coordinate, and quality-check external work Hands-on execution skills for daily content creation and community management Preferred Qualifications Experience in EdTech, recruitment, or career services industry Knowledge of data science/technology sector and its community Experience managing social media for B2B and B2C audiences simultaneously Familiarity with video content creation and editing Previous experience with campus marketing or student engagement Experience managing creative agencies and external content production teams Track record of balancing agency-produced premium content with high-volume internal execution What We Offer Competitive salary: ?55,000 per month Flexible work arrangements (hybrid model) Opportunity to build social media presence for a fast-growing startup Skills: analytics,management,graphic design,agency management,analytical skills,video editing,campaigns,social media,social media strategy,content creation,community management,influencer coordination Show more Show less
Posted 1 month ago
2.0 - 6.0 years
0 Lacs
noida, uttar pradesh
On-site
You should have very good practical experience in Google ads - shopping, display, search, YouTube, and social media ads. You must have worked in ecommerce and have substantially increased ROI from Google and Facebook ads. Experience in the fields of real estate, cosmetics, apparels, tea, and B2C products is preferred. You should know how to analyze Google and Facebook insights. A minimum of 2 years of experience in online lead generation with a proven track record is required. Your main responsibilities will include creating strategies for business growth, working on sales targets through online platforms, creating ad campaigns, and coordinating with the content and graphics team for ad copy. You will be expected to achieve RIO and results within given deadlines. This is a full-time, permanent position with day and morning shifts available. Performance bonuses and yearly bonuses are part of the compensation package. The ability to commute or relocate to Noida, Uttar Pradesh is required. Ideally, you should have at least 1 year of total work experience. The work location is in person.,
Posted 1 month ago
1.0 - 5.0 years
0 Lacs
noida, uttar pradesh
On-site
As a Digital Marketing Executive at Renewable Company, located in Sector-135, Noida UP201301, you will be an integral part of our marketing team, responsible for executing various digital marketing strategies. We are seeking an energetic individual with 1 to 2 years of experience in the field who is eager to learn and take on challenging projects. Your key responsibilities will include: - Managing E-mail & SMS marketing campaigns by personalizing outgoing mailers and texts using tools like Sendgrid, Mailchimp, Gupshup, etc. - Content creation for blogs, articles, and e-mailers to engage our target audience effectively. - Monitoring social media content quality and ensuring content hygiene. - Analyzing data from marketing campaigns, applications, and the lead management system to optimize performance. - Generating and interpreting reports from Google Adwords, Google Analytics, Facebook Business Manager, Facebook Insights, and Zoho CRM. We are looking for candidates who possess: - A Bachelors/Masters degree in marketing/mass media. - 1-2 years of relevant work experience, including internships. - Willingness to learn and adapt to new online tools and platforms. - Proficiency in English writing with the ability to create engaging content. - Basic knowledge of HTML and digital marketing concepts (SEM, SEO, Social). - A keen interest in the renewable energy sector and environmental sustainability. - Immediate availability for joining the team. This is a full-time position with a day shift schedule. If you meet the above requirements and are comfortable with the work location in Noida Sector 135, we encourage you to apply. Kindly provide details of your current and expected CTC along with your application. Education: Bachelor's degree in a relevant field is required. Experience: Minimum of 1 year as a Digital Marketing Executive. Language: Proficiency in English is a must. Work Location: On-site at the office. If you are ready to contribute to our dynamic team and drive digital marketing initiatives in the renewable energy space, apply before the deadline on 17/07/2025. We look forward to welcoming you aboard.,
Posted 2 months ago
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