Marketing Communications Manager

As a Digital Marketing Specialist at our company, your primary responsibility will be to develop and manage Google AdWords campaigns for all units and cafes. You will be required to closely monitor campaign performance, analyze key metrics, and make data-driven decisions to enhance campaign effectiveness. Your role will also involve establishing and executing SEO strategies for all units and cafes to improve organic search visibility and drive website traffic. This will include conducting site audits, keyword analysis, and on-page optimization to improve search engine rankings. It is essential to stay updated on SEO best practices and algorithm changes to ensure continuous optimization. Additionally, you will lead the design and execution of a comprehensive website for Dylans & ML05. This will require collaborating with web developers and designers to create user-friendly, visually appealing websites that reflect our brand identity and offerings. You will also be responsible for ensuring that website content is optimized for SEO and aligns with overall marketing objectives. Furthermore, you will be tasked with identifying and collaborating with 15 influencers each month to promote our units and cafes. This will involve developing influencer outreach strategies, negotiating partnerships, and overseeing campaign execution. Monitoring influencer performance and engagement metrics to measure the success of collaborations will also be part of your responsibilities. In addition to the above, you will be expected to promote awareness of our brand image internally and externally. You will develop and implement comprehensive digital marketing strategies to promote the hotel brand and increase online visibility. Coordination with all agency teams and measuring the performance of digital marketing efforts using Web analytics tools such as Google Analytics and WebTrends will also be crucial aspects of your role. Your proficiency in utilizing digital analytics tools such as Google Analytics, Facebook Insights, and other relevant platforms will be essential in preparing reports and strategies accordingly to drive successful digital marketing campaigns.,