Marketing Executive

Job Summary:

Social Media Marketing Executive

Experience: 2-4 years

Location: Khar west

Salary: 20k - 40k

Key Responsibilities:1. Social Media Strategy

• Develop and implement data-driven social media marketing strategies to enhance brand visibility and engagement.
• Identify and target key audience segments on platforms like Instagram, Facebook, LinkedIn, Twitter, TikTok, and others.

2. Campaign Management

• Plan, execute, and manage paid and organic social media campaigns.
• Collaborate with the marketing team to align social media activities with broader marketing goals.
• Monitor campaign performance and make adjustments to optimize results.

3. Content Creation & Curation

• Create compelling and shareable content, including posts, stories, reels, videos, and graphics.
• Work closely with the design team or use tools like Canva and Photoshop for visual content.
• Write engaging captions, copy, and hashtags that resonate with the target audience.

4. Community Management

• Engage with followers by responding to comments, messages, and reviews promptly.
• Foster relationships with influencers, brand advocates, and online communities.
• Monitor trends and conversations to proactively address customer queries or concerns.

5. Analytics & Reporting

• Track and analyze social media performance metrics (e.g., reach, impressions, engagement rates, click-through rates).
• Prepare and present regular reports on campaign effectiveness and audience insights.
• Use analytics tools like Google Analytics, Facebook Insights, and Instagram Analytics to inform strategy.

6. Trend Monitoring & Competitor Analysis

• Stay updated on social media trends, new features, and emerging platforms.
• Conduct competitor research to identify opportunities and best practices.

7. Collaboration

• Work with cross-functional teams, including content, design, and product, to ensure cohesive messaging.
• Assist in planning and executing broader marketing initiatives such as product launches or promotions.

Skills & Qualifications:Education & Experience:

• Bachelors degree in Marketing, Communications, or a related field (preferred).
• 1-3 years of experience in social media marketing or a similar role.

Interested candidates can whatsapp or call at 8452950795.