Facebook Ads Manager

Job Title: Meta Ads Performance Specialist

Experience: 2–5 Years
Location: Gurgaon, Haryana
Department: Marketing / Growth
Industry Preference: Ayurveda, FMCG, D2C (Preferred)

About the Role

We are looking for a Meta Ads–focused Performance Marketing Specialist who can independently plan, execute, and scale ROI-driven Facebook & Instagram ad campaigns. The ideal candidate has hands-on experience with D2C/e-commerce brands, preferably in Ayurveda, FMCG, or health & wellness.

Key Responsibilities
1️ Meta Ads Strategy & Execution

• Plan, launch, and optimize Facebook & Instagram ad campaigns
• Build full-funnel strategies (Awareness → Consideration → Conversion)
• Manage prospecting, retargeting, and custom/lookalike audiences
• Scale winning campaigns while maintaining ROAS and CAC targets

2️ Budget & Performance Management

• Manage and optimize monthly ad budgets with ROI focus
• Track and improve key metrics: ROAS, CTR, CPC, CPA, CAC
• Perform A/B testing on creatives, audiences, and ad copies
• Identify underperforming ads and take corrective action quickly

3️ Creative & Content Collaboration

• Work closely with the creative team for:
• Ad copies
• Static creatives
• Video/reels concepts
• Suggest data-backed creative angles and hooks
• Guide creatives based on performance insights

4️ Analytics, Tracking & Reporting

• Monitor performance via Meta Ads Manager & Google Analytics
• Ensure Meta Pixel is properly set up and firing correctly
• Share weekly & monthly performance reports with clear insights
• Analyze user behavior, funnels, and conversion journeys

5️ Market & Competitor Research

• Track competitor ad strategies and creatives
• Stay updated with Meta policy changes, algorithm updates & trends
• Test new ad formats and scaling strategies

Required Skills & Expertise

• 4–5 years of hands-on Meta Ads experience (mandatory)
• Strong understanding of performance metrics & scaling logic
• Experience managing e-commerce / Shopify / website-based campaigns
• Solid analytical skills (Excel / Google Sheets)
• Knowledge of:
• Meta Pixel
• Conversion tracking
• Basic funnel optimization

Preferred Experience

• Experience with Ayurveda, FMCG, health & wellness, or D2C brands
• Understanding of consumer psychology in natural/health products
• Marketplace ads experience (Amazon/Flipkart) is a plus

Personality & Culture Fit

• Performance-driven and growth-oriented mindset
• Strong ownership and accountability
• Comfortable in fast-paced environments
• Creative thinker with problem-solving ability
• Long-term mindset, not just “campaign runner”

Job Types: Full-time, Permanent

Pay: ₹35,000.00 - ₹45,000.00 per month

Work Location: In person