Facebook Ads Manager

Job Title: Facebook Ads Manager 

Key Responsibilities 

Creative Strategy & Concept Development 

∙Develop creative concepts, angles, hooks, and messaging tailored for 

Facebook & Instagram Ads. 

∙Research competitors, industry trends, and creative best practices to propose 

new ideas. 

∙Draft storyboards, scripts, and visual layouts for ad campaigns. 

∙Identify winning hooks and creative trends across Meta platforms. 

Ad Creative Production 

∙Create engaging static graphics, carousels, short-form videos, and motion 

graphics. 

∙Produce scroll-stopping thumbnails, headlines, and CTA variations. 

∙Edit and repurpose existing assets into multiple creative versions. 

∙Collaborate with designers or video editors to finalize high-quality 

deliverables. 

Creative Testing & Optimization 

∙Recommend split-tests based on creative variations (hook, copy, visuals, 

formats). 

∙Analyze creative performance and identify what elements are working. 

∙Provide weekly insights on creative optimizations and new directions. 

∙Build and maintain a library of winning creatives and angles. 

Marketing Collaboration 

∙Work closely with the media buyer or marketing manager to align creative 

strategy with campaign goals. 

∙Ensure all creatives follow brand guidelines and messaging standards. 

∙Assist in planning monthly content & creative calendars. 

Qualifications & Skills 

∙2+ years of experience creating Facebook/Instagram ad creatives (agency or 

brand-side preferred). 

∙Strong understanding of direct response and performance-driven creative 

principles. 

∙Proficiency in graphic design and video editing tools (e.g., Canva, Figma, 

Adobe Suite, CapCut). 

∙Ability to come up with engaging hooks, storytelling angles, and persuasive 

ad copy. 

∙Knowledge of social media trends and ad creative best practices. 

∙Strong analytical mindset to interpret creative performance results. 

∙Excellent communication and organizational skills. 

∙Ability to work independently and produce creatives on tight timelines.

US shift

Salary- 20-22k (4 Hours)