Job
Description
Job Title: Facebook Performance Marketer Location: Thaltej, Ahmedabad Employment Type: Full-Time About the Role: We are seeking a results-driven Facebook Performance Marketer to join our dynamic team. The ideal candidate will have proven expertise in managing and scaling Facebook ad campaigns, maintaining a strong ROI, and driving impactful results. You will play a key role in executing strategies to maximize conversions, optimize budgets, and ensure seamless integration and tracking across platforms. Key Responsibilities: Ad Campaign Management: Plan, execute, and optimize Facebook advertising campaigns across various objectives (conversion, traffic, engagement, etc.). Ensure campaigns are delivering optimal ROI and scaling effectively. Audience Targeting: Conduct in-depth audience research to define and segment target groups. Test and refine audience targeting to improve ad performance and reduce cost per acquisition (CPA). Performance Analysis: Analyze campaign metrics and performance data to generate actionable insights. Report on KPIs and suggest data-backed improvements to campaigns. Scaling Campaigns: Develop strategies to scale high-performing campaigns while maintaining budget efficiency. Monitor industry trends and implement best practices to maximize growth opportunities. Integration and Tracking: Ensure seamless integration with tools like Google Analytics, CRM platforms, and tracking tools. Set up and manage conversion tracking, custom events, and pixel implementation. Creative Collaboration: Work closely with the creative team to develop compelling ad creatives that resonate with the target audience. Test and iterate ad copy, images, and videos to improve performance. Budget Management: Effectively manage and allocate advertising budgets to achieve campaign goals. Perform ongoing cost analysis to identify areas for optimization. Stay Updated: Keep up-to-date with the latest trends, algorithm changes, and new features in Facebook advertising. Implement innovative strategies to stay ahead of the competition. Qualifications: Proven experience as a Facebook Ads Specialist, Performance Marketer, or similar role. Expertise in Facebook Ads Manager, Business Manager, and other related tools. Strong understanding of audience targeting, A/B testing, and ad optimization. Hands-on experience with integration and tracking tools (e.g., Google Analytics, Tag Manager, Zapier). Proficiency in analyzing data and presenting insights to stakeholders. Knowledge of third-party platforms and tools to enhance campaign performance. Excellent communication and collaboration skills. Ability to manage multiple campaigns and meet deadlines in a fast-paced environment. Preferred Skills: Experience with other paid social platforms (google ads). Familiarity with e-commerce and lead generation campaigns. Basic knowledge of copywriting and design principles. Understanding of SEO and its integration with paid campaigns. What We Offer: Competitive salary and performance-based bonuses. Opportunity to work with a passionate and results-oriented team. Professional growth and learning opportunities. Flexible work environment. Job Type: Full-time Pay: ₹20,000.00 - ₹30,000.00 per month Job Types: Full-time, Permanent Pay: ₹20,000.00 - ₹30,000.00 per month Benefits: Flexible schedule Schedule: Day shift Ability to commute/relocate: Thaltej, Ahmedabad, Gujarat: Reliably commute or planning to relocate before starting work (Required) Application Question(s): What is your current salary? What is your expected salary? How long is your notice period? Experience: Facebook Advertising: 1 year (Required) Work Location: In person Expected Start Date: 01/06/2025
