As a highly skilled Google & Meta Ads Specialist, your role will involve managing and optimizing paid advertising campaigns across Google Ads and Meta platforms (Facebook & Instagram). Your main responsibilities will include: - Planning, creating, and executing Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads (Facebook & Instagram) campaigns. - Conducting keyword research, audience targeting, and competitor analysis to optimize ad performance. - Managing end-to-end campaign execution including setup, A/B testing, tracking, and reporting. - Optimizing campaigns for higher ROI, lower CPA, and improved CTR. - Monitoring daily performance metrics and adjusting strategies accordingly. - Collaborating with creative & content teams for ad copies, visuals, and landing pages. - Staying updated with the latest digital marketing trends, tools, and algorithm changes. - Generating performance reports with insights and recommendations for management. Qualifications required for this role include: - 4-5+ years of proven experience in Google & Meta Ads management. - Strong understanding of PPC, bidding strategies, remarketing, and funnel optimization. - Experience with Google Analytics, Tag Manager, and conversion tracking. - Hands-on experience with A/B testing and data-driven decision-making. - Excellent communication & presentation skills. - Prior experience handling international markets (US, UK, EU, APAC) preferred. - Google Ads & Meta Blueprint certifications are a plus.,

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