Experienced Media Buyer (Performance Marketing)

Job Title

Location 📌

Salary

Employment Type:

About Growthify Media 🏢

INR ₹5-7 crores/month

team of fun-loving 40+ members

Here's what Dr. Lalit Arora has to say about us! 

Here's what Dr. Ravi R Kumar has to say about us!

What do you get?

• Competitive Salary 🤑 
• Above average career growth, appraisals and benefits 🏆 
• A chance to work with some of the top names in Coaches and Ed-tech 🤩

Desired Candidate must haves ✅

STRICTLY MANDATORY: PLEASE READ THIS CAREFULLY BEFORE APPLYING TO SAVE OUR TIME & YOUR TIME

Only candidates who are living in Gurgaon OR who are willing to relocate to Gurgaon should apply please.

1. Education

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No formal education/degree is necessary.

Any full-time proper Digital marketing course completed would be preferred

1. Experience

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2. 6 months - 1.5 years of experience in Facebook ads and Google Ads
3. Handled at least daily budgets in excess of ₹2-3L
4. In-depth knowledge of Meta Ads and Google Ads with Conversions/Sales as the goal
5. Experience with WordPress, Clickfunnels and other page builders for setting up or verifying Meta Pixel conversion tracking codes. 
6. Fluent in English communication with clients and leading weekly meetings. 

1. Skills

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2. Excellent written and verbal communication skills
3. Well-versed with Google Sheets/Microsoft Excel
4. Ability to provide insights regularly from current and historical data and trends
5. Willingness to unlearn and relearn quickly if the situation demands
6. Good team player
7. Highly organised with excellent attention to detail
8. Good Googling and Troubleshooting skills
9. Self Managed

Bonus points if you have ✨

• Experience working with Coaching and Ed-tech funnels
• Experience in client-facing roles
• Copywriting experience in writing creative briefs, Ad copies & Video Ad scripts

Note: This is a cross-functional role, and you’ll need to work alongside marketers, creative designers, web developers, etc. If you have a go-getter attitude and are always looking for the next challenge, this role might be a great fit for you.

Roles and responsibilities

• Proofreading advertising material before launching campaigns.
• Plan and launch campaigns with conversions/sales objectives on Meta Ads.
• Create daily/weekly/monthly high-level progress reports in Google Sheets on campaign performance, advise on the next steps, and share any learnings vis-a-vis messaging, targeting, etc.
• Optimising campaigns for cost and performance while managing the cost per acquisition - including responsibility for landing pages, and funnel optimisation to improve relevance and conversion rates.
• Drive marketing effectiveness through continuous audience and creative testing (A/B).
• Navigate cross-functional relationships with clients, web development, creative, and marketing teams to test, scale, and optimise new growth channels.
• Execute weekly and monthly plans to grow the clients’ user base and manage marketing budgets.
• Consistently deliver on user acquisition targets.
• Come up with creative briefs, ad copies and video ad scripts.
• Communicate with internal stakeholders on a regular basis to report on ad accounts and overall campaign health and provide recommendations to enhance performance.

Sounds exciting?

Assignment:

Instructions for the assessment

• Please do all the calculations in the excel/google sheet - we would love to not just see the answers but also the calculations
• If you would like to create another document for answers that's okay but calculations on the excel sheet are important
• There are 2 parts for each answer One - the answer (a number, campaign or ad set name etc) Second - The reason for the answer you provided

• All questions are compulsory

• The assignment is attached below. Please complete it and send it back to me.

Assignment Link