Job
Description
Position: Marketing Executive Location: [Pune] Department: Marketing Experience: 1–3 Years Employment Type: Full-time About UdChalo udChalo is a mission-driven platform dedicated to making life simpler for our defence community. From travel to tax filing, housing, insurance, and more — we offer exclusive services for the Armed Forces, Paramilitary, and their families. As we continue to grow, we are looking for passionate marketers who understand both performance and purpose. About The Role We are seeking a Marketing Executive who will drive awareness, engagement, and conversions across digital and offline channels. This role requires someone who understands performance marketing metrics, can handle multi-channel campaigns, and is always looking to optimize for better results — while keeping our core audience in mind. Key Responsibilities Campaign Execution & Management Plan and manage end-to-end marketing campaigns across platforms like Meta Ads, Google Ads, and email/WhatsApp channels. Performance Marketing Execute PPC and remarketing campaigns, focusing on CAC, ROAS, and CTR improvement. App Marketing & CRM Assist in improving app installs, retention, and re-engagement through performance and CRM tools like Clevertap, etc. Copywriting & Communication Create campaign briefs, ad copy, push notifications, and social content that resonate with our target audience — especially the defence community. Analytics & Optimization Track campaign performance using Google Analytics, Meta Ads Manager, and GTM. Take data-driven actions to optimize results. Cross-functional Collaboration Work with design, content, and product teams to execute coordinated campaigns with consistency across all customer touchpoints. Innovation & Trends Keep up with the latest marketing trends, tools, and formats — from AI tools to creative best practices — and recommend what can work for udChalo. What We’re Looking For Experience: 1–3 years in a marketing role with hands-on campaign execution experience. Tools Proficiency: Knowledge of Meta Ads Manager, Google Ads, Google Analytics, Tag Manager, MoEngage or any CRM tool. Creative + Analytical: You can think of a quirky headline and justify it with performance metrics. Communication: Clear, crisp, and confident — especially when sharing campaign results or presenting new ideas. Goal-Oriented: You love meeting campaign KPIs and finding new ways to achieve them faster and better. Familiarity with Defence Audience (preferred): Experience working with or marketing to the armed forces is a bonus. Why Join udChalo? Be part of a mission-led company making a real difference in the lives of soldiers and their families Work with a passionate and supportive team Opportunity to own campaigns and see real-time impact Show more Show less
