Event Marketing & Lead Generation Specialist

Organizational Overview:

• Yanolja Cloud Solution Pvt. Ltd. (YCS); formerly eZee Technosys, is a global end-to-end hospitality technology provider specializing in solutions for small and medium-sized accommodation businesses.
• With more than 450+ Team members and 17+ years of experience, YCS currently has 33,000+ customers in over 170 countries, with 50+ supported languages in our software, and a 24/7 support network to match. 
• We have a Local team in 15+ countries including India, Thailand, Indonesia, Philippines, Sri Lanka, South Africa, Tanzania, Uganda, USA, and counting.

Profile Overview:

Roles & Responsibilities:

1) Audience Acquisition & Lead Generation

• Develop and execute digital strategies to attract mid-tail hotelier leads for webinars and offline events.
• Use data-driven targeting to ensure lead quality and regional relevance.

2) Channel Management

• Plan and manage paid campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, and programmatic platforms.
• Leverage organic/paid social media, email marketing, SEO, and partnerships to drive registrations.
• Explore and test new channels to reach hospitality buyers in target regions.

3) Event Marketing Execution

• Collaborate with field marketing and event teams to align messaging, timelines, and targeting.
• Manage event landing pages, registration flows, and UTM tracking.
• Monitor registrations daily and adjust strategies to meet attendance targets.

4) Analytics & Optimization

• Define KPIs for campaigns and track performance across platforms.
• Use tools such as Google Analytics, HubSpot, Meta Ads Manager, and SEM platforms to analyze conversion funnels.
• Conduct A/B testing on creatives, audiences, and messaging to maximize performance.

Key Skills Needed:

• Strong expertise in Google Ads, Meta Ads, LinkedIn Ads, SEO, and analytics tools (GA4, HubSpot, SEMrush, etc.)
• Experience with marketing automation and CRM systems (HubSpot, Salesforce, or Zoho).
• Ability to create compelling ad copy and localized messaging for diverse markets.
• Strong project management and cross-functional collaboration skills.
• Strategic mindset with strong execution ability.

Requirements:

• 4+ years of experience in digital marketing with a focus on B2B events/webinar lead generation.
• Proven track record in audience acquisition across multiple geographies, preferably in hospitality or SaaS sectors.
• Hands-on experience with multi-channel demand generation campaigns.
• Ability to work across time zones and multicultural teams.
• Self-starter with excellent analytical and problem-solving skills.