Job
Description
Job Title: Event Executive Department: Marketing / Events Location: Nagpur Reporting To: Event Manager Role Overview: The Event Executive is responsible for the end-to-end planning, coordination, and execution of brand events, exhibitions, in-store promotions, and local activations. The role is crucial in enhancing customer engagement, boosting brand visibility, and generating footfalls through well-executed experiences. Key Responsibilities: Event & Exhibition Planning Plan, schedule, and execute promotional events, exhibitions, and jewellery showcases in malls, societies, corporate parks, etc. Identify and finalize suitable venues in the allocated region as per the target audience Logistics & Coordination Manage all logistical aspects setup, vendor coordination, permissions, branding materials, and transportation Coordinate with fabrication agencies, AV vendors, caterers, promoters, etc. Team & Stakeholder Collaboration Work with in-house design, sales, and CRM teams for stall design, displays, and product arrangements Manage on-ground promoters and store representatives during the event Customer Engagement at Events Ensure high-quality customer experience during events Capture leads, collect feedback, and support basic sales conversions or store visit bookings Distribute brochures, gifts, or offer cards to prospects Budget & Vendor Management Assist in vendor shortlisting, negotiations, and invoice processing Monitor event budgets to ensure cost-effective execution without quality compromise Reporting & Analysis Maintain post-event reports, lead data, footfall tracking, and ROI analysis Suggest improvements for future activations based on performance and customer response Measurable KPIs (Key Performance Indicators): KPI Target / Benchmark Number of Events/Exhibitions Executed per Month 810 events Footfall Generated per Event 25-100 Qualified Leads Captured per Event 5075 Store Visits/Follow-Ups from Events 30% of leads Cost per Lead Within defined budget (e.g., 100150/lead) Lead Data Accuracy 98% Timely Event Execution 100% on-time setup and closure Customer Experience Score (from surveys) 4.5/5 Vendor Satisfaction & Invoice Closure TAT Within 10 working days post-event Preferred Qualifications: Graduate in Event Management, Marketing, or Mass Communication 13 years of experience in event execution, preferably in jewellery, fashion, retail, or luxury brands Good coordination and communication skills in Hindi, English, and Marathi Ability to multitask, travel to event locations, and work flexible hours Knowledge of event tools, branding layouts, and lead capture techniques
