Job
Description
Role CUSTOMER RELATIONSHIP MANAGER Reports to: Head of Marketing Team: Works with Sales Executives, Digital Marketing, & Customer Support Location: Corporate Office (NAGPUR) / Retail Stores Role Overview: The Customer Relationship Manager (CRM) will be responsible for building strong customer relationships, enhancing loyalty, and driving repeat sales. They will focus on personalized communication, managing high-value clients (HNI customers), handling feedback, and executing loyalty programs to enhance customer retention in both offline and online jewellery sales. Key Responsibilities: 1. Customer Acquisition and Retention Connecting with leads from Digital marketing and acquiring new customers Converting the leads to visits at our stores to increase footfalls Converting leads to sales for online stores 2. Customer Engagement & Relationship Building Develop long-term relationships with existing and new customers, ensuring a high level of satisfaction. Engage with High-Net-Worth Individuals (HNIs) and VIP clients for personalized service. Create tailored offers and exclusive experiences for repeat customers. 3. Customer Loyalty & Retention Manage and execute loyalty programs to encourage repeat purchases. Ensure effective communication via calls, emails, WhatsApp, and SMS for festivals, anniversaries, birthdays, and special occasions. Track and improve customer satisfaction (CSAT) and Net Promoter Score (NPS). 4. Sales Support & Upselling Work closely with the sales team to drive repeat purchases through relationship-based selling. Identify cross-selling and upselling opportunities (e.g., offering matching jewellery sets). Maintain customer purchase history to suggest new designs based on preferences. 5. Handling Customer Queries & Complaints Address and resolve customer grievances effectively, ensuring timely redressal. Work with store managers and digital teams to ensure a seamless customer experience. Implement strategies to convert negative feedback into positive experiences. 6. CRM Database Management Maintain an updated database of all customers, including contact details, purchase history, and preferences. Segment customers for targeted marketing campaigns (e.g., bridal jewellery promotions, festive offers).Utilize CRM software to track and analyze customer interactions. 7. Events & Personalized Customer Experiences Organize exclusive events, private shopping experiences, and jewellery previews for VIP clients. Coordinate personalized gifting ideas for loyal customers. Work with the marketing team to invite customers for new collection launches. 8. Online & Offline Customer Experience Management Ensure a seamless experience between physical store visits and online interactions. Monitor and improve post-purchase services, including packaging, delivery, and after-sales support. Implement referral programs to encourage word-of-mouth marketing. Key Performance Indicators (KPIs) for CRM KPI Measurement Metric New Customer Acquisition New customers acquired through calling both offline and Online leads Leads to conversion ratio Customer Retention Rate % of repeat customers vs. total customers No. of Gold Plans booked Net Promoter Score (NPS) Customer survey feedback on brand loyalty No. do diamond plans booked Customer Satisfaction Score (CSAT) Survey ratings & feedback Repeat customers number Repeat Purchase Rate No. of returning customers per month Amount of repeat purchases Loyalty Program Enrollment % increase in loyalty memberships No. of feedback collected HNI Customer Engagement No. of personal interactions, event attendance Upsell & Cross-Sell Revenue Additional sales generated through personalized offers Response Time for Queries Average time taken to respond to customer complaints Customer Database Growth No. of new contacts added with complete details Customer Referral Conversion No. of new customers through existing customer referrals
