Job Title: Marketing Coordinator Department: Marketing Reports To: Marketing Manager / Marketing Head Location: Nagpur Job Description The Marketing Coordinator supports the execution of marketing strategies to elevate brand awareness, drive store traffic, and increase sales for the retail jewellery brand. This role involves coordinating offline and online campaigns, managing content and promotional material, organizing events, liaising with vendors, and tracking marketing performance metrics. Key Responsibilities A. Campaign & Promotion Coordination Assist in planning and executing in-store promotions, seasonal campaigns, and local marketing initiatives. Coordinate timelines, logistics, and asset delivery across print, digital, and in-store channels. Collaborate with creative and merchandising teams for consistent messaging. B. Offline Marketing Management Manage print ads, brochures, billboards, and local newspaper promotions. Coordinate PR activities and partnerships with influencers, stylists, or local publications. Organize and support in-store events, pop-ups, and collaborations. C. Digital Marketing Support Coordinate content scheduling for social media and email newsletters.Help manage website banners, product highlights, and promotions. D. Vendor & Stakeholder Coordination Communicate with printers, ad agencies, and event vendors to ensure timely execution. Support internal teams and store managers with promotional materials and tools. E. Reporting & Analytics Track and report on campaign KPIs (foot traffic, sales, redemption, ROI, etc.).Maintain and update marketing calendars, budgets, and performance reports. Measurable KPIs (Key Performance Indicators) KPI How to Measure It Campaign Execution Rate % of campaigns completed on schedule vs. planned. In-Store Foot Traffic Increase Before vs. after campaign visitor counts (via counters or POS). Sales Uplift from Marketing Campaigns (Sales during campaign - baseline sales) baseline sales 100. Event Attendance Rate % of RSVPs who attended; check-ins or QR scans. Coupon/Promo Redemption Rate (Number of redemptions Total coupons distributed) 100. Customer Engagement at Events Feedback surveys, loyalty signups, QR code scans, social mentions. Print/Outdoor ROI Sales or traffic lift attributed to each offline ad (tracked via surveys or offers). Budget Adherence (Actual spend Budgeted spend) 100. Vendor Delivery Timeliness % of vendor deliverables received on or before deadline. Marketing Report Accuracy & Timeliness On-time submission of reports with correct data. Skills & Qualifications Degree in Marketing, Communications, or Business (preferred). 13 years of experience in marketing, preferably in retail, fashion, or luxury goods. Strong project management and coordination skills. Excellent written and verbal communication skills. Attention to detail and time management.

Job Title: Event Executive Department: Marketing / Events Location: Nagpur Reporting To: Event Manager Role Overview: The Event Executive is responsible for the end-to-end planning, coordination, and execution of brand events, exhibitions, in-store promotions, and local activations. The role is crucial in enhancing customer engagement, boosting brand visibility, and generating footfalls through well-executed experiences. Key Responsibilities: Event & Exhibition Planning Plan, schedule, and execute promotional events, exhibitions, and jewellery showcases in malls, societies, corporate parks, etc. Identify and finalize suitable venues in the allocated region as per the target audience Logistics & Coordination Manage all logistical aspects setup, vendor coordination, permissions, branding materials, and transportation Coordinate with fabrication agencies, AV vendors, caterers, promoters, etc. Team & Stakeholder Collaboration Work with in-house design, sales, and CRM teams for stall design, displays, and product arrangements Manage on-ground promoters and store representatives during the event Customer Engagement at Events Ensure high-quality customer experience during events Capture leads, collect feedback, and support basic sales conversions or store visit bookings Distribute brochures, gifts, or offer cards to prospects Budget & Vendor Management Assist in vendor shortlisting, negotiations, and invoice processing Monitor event budgets to ensure cost-effective execution without quality compromise Reporting & Analysis Maintain post-event reports, lead data, footfall tracking, and ROI analysis Suggest improvements for future activations based on performance and customer response Measurable KPIs (Key Performance Indicators): KPI Target / Benchmark Number of Events/Exhibitions Executed per Month 810 events Footfall Generated per Event 25-100 Qualified Leads Captured per Event 5075 Store Visits/Follow-Ups from Events 30% of leads Cost per Lead Within defined budget (e.g., 100150/lead) Lead Data Accuracy 98% Timely Event Execution 100% on-time setup and closure Customer Experience Score (from surveys) 4.5/5 Vendor Satisfaction & Invoice Closure TAT Within 10 working days post-event Preferred Qualifications: Graduate in Event Management, Marketing, or Mass Communication 13 years of experience in event execution, preferably in jewellery, fashion, retail, or luxury brands Good coordination and communication skills in Hindi, English, and Marathi Ability to multitask, travel to event locations, and work flexible hours Knowledge of event tools, branding layouts, and lead capture techniques

Role CUSTOMER RELATIONSHIP MANAGER Reports to: Head of Marketing Team: Works with Sales Executives, Digital Marketing, & Customer Support Location: Corporate Office (NAGPUR) / Retail Stores Role Overview: The Customer Relationship Manager (CRM) will be responsible for building strong customer relationships, enhancing loyalty, and driving repeat sales. They will focus on personalized communication, managing high-value clients (HNI customers), handling feedback, and executing loyalty programs to enhance customer retention in both offline and online jewellery sales. Key Responsibilities: 1. Customer Acquisition and Retention Connecting with leads from Digital marketing and acquiring new customers Converting the leads to visits at our stores to increase footfalls Converting leads to sales for online stores 2. Customer Engagement & Relationship Building Develop long-term relationships with existing and new customers, ensuring a high level of satisfaction. Engage with High-Net-Worth Individuals (HNIs) and VIP clients for personalized service. Create tailored offers and exclusive experiences for repeat customers. 3. Customer Loyalty & Retention Manage and execute loyalty programs to encourage repeat purchases. Ensure effective communication via calls, emails, WhatsApp, and SMS for festivals, anniversaries, birthdays, and special occasions. Track and improve customer satisfaction (CSAT) and Net Promoter Score (NPS). 4. Sales Support & Upselling Work closely with the sales team to drive repeat purchases through relationship-based selling. Identify cross-selling and upselling opportunities (e.g., offering matching jewellery sets). Maintain customer purchase history to suggest new designs based on preferences. 5. Handling Customer Queries & Complaints Address and resolve customer grievances effectively, ensuring timely redressal. Work with store managers and digital teams to ensure a seamless customer experience. Implement strategies to convert negative feedback into positive experiences. 6. CRM Database Management Maintain an updated database of all customers, including contact details, purchase history, and preferences. Segment customers for targeted marketing campaigns (e.g., bridal jewellery promotions, festive offers).Utilize CRM software to track and analyze customer interactions. 7. Events & Personalized Customer Experiences Organize exclusive events, private shopping experiences, and jewellery previews for VIP clients. Coordinate personalized gifting ideas for loyal customers. Work with the marketing team to invite customers for new collection launches. 8. Online & Offline Customer Experience Management Ensure a seamless experience between physical store visits and online interactions. Monitor and improve post-purchase services, including packaging, delivery, and after-sales support. Implement referral programs to encourage word-of-mouth marketing. Key Performance Indicators (KPIs) for CRM KPI Measurement Metric New Customer Acquisition New customers acquired through calling both offline and Online leads Leads to conversion ratio Customer Retention Rate % of repeat customers vs. total customers No. of Gold Plans booked Net Promoter Score (NPS) Customer survey feedback on brand loyalty No. do diamond plans booked Customer Satisfaction Score (CSAT) Survey ratings & feedback Repeat customers number Repeat Purchase Rate No. of returning customers per month Amount of repeat purchases Loyalty Program Enrollment % increase in loyalty memberships No. of feedback collected HNI Customer Engagement No. of personal interactions, event attendance Upsell & Cross-Sell Revenue Additional sales generated through personalized offers Response Time for Queries Average time taken to respond to customer complaints Customer Database Growth No. of new contacts added with complete details Customer Referral Conversion No. of new customers through existing customer referrals