Job
Description
Position: Email & WhatsApp Marketing Manager About TailorWorks TailorWorks is a premium bespoke fashion brand redefining personalized styling since 2015. With a stronghold in D2C & B2B luxury fashion, we provide customized Indian, Western, and fusion wear to elite clientele across India and abroad. We are growing rapidly, offering doorstep services, styling solutions, alterations, upcycling, and corporate branding services. Now, we’re looking to expand our digital footprint through smart, personalized communication strategies. Role Overview We are seeking a dynamic Email & WhatsApp Marketing Manager to lead our direct-to-customer engagement channels. This role will focus on driving conversion, retention, and re-engagement through Email Campaigns, WhatsApp Blasts, SMS Campaigns, and Automation Tools. Key Responsibilities Email Marketing: Plan, design, and execute email campaigns (promotional, transactional & drip campaigns) Segment database based on behavior, preferences, and purchase history Run A/B tests, analyze open rates, CTRs, and optimize performance WhatsApp Marketing: Create, automate, and schedule broadcast campaigns using official WhatsApp Business API Monitor delivery, response, and engagement metrics Coordinate with sales teams to drive lead follow-ups via WhatsApp SMS & Multi-Channel Campaigns: Develop and deploy SMS strategies for reminders, offers, and reactivations Integrate WhatsApp, Email & SMS flows for consistent communication CRM & Analytics: Use tools like Mailchimp, WebEngage, MoEngage, etc. to manage user journeys Track campaign ROI, subscriber growth, churn, and engagement rates Maintain customer data hygiene and compliance (opt-outs, DND, etc.) Cross-Functional Collaboration: Work with content, design, sales & tech teams to create effective campaigns Coordinate for seasonal launches, offers, events, and styling promotions What We’re Looking For 2–4 years of experience in Email, WhatsApp, and SMS Marketing Hands-on experience with CRM tools like Mailchimp, Klaviyo, WebEngage, etc. Strong analytical and content sense Excellent communication and automation logic skills Ability to manage bulk campaigns, databases, and compliance What We Offer Opportunity to shape the digital outreach for a fast-scaling premium fashion brand Work closely with the marketing and brand team in a creative and tech-driven environment Exposure to luxury customer segments, event promotions, and fashion-led campaigns Open culture, performance-based growth, and full ownership of campaigns Be a part of a team that values innovation, precision, and personalization Job Types: Full-time, Permanent Pay: ₹14,339.41 - ₹66,851.32 per month Benefits: Provident Fund Work Location: In person
