Email Retention Marketing Executive

Job Title: Email & Retention Marketing Executive
Location: Sector 19, Udyog Vihar Gurgaon
Job Type: Full-Time, On-Site
Experience: 1-3 Year
Industry: D2C / Healthcare / Wellness / Consumer Health

Role Overview:

We are seeking a proactive and creative Email & Retention Marketing Executive to manage and grow our customer lifecycle programs. You will play a key role in driving repeat purchases, reducing churn, and increasing customer lifetime value through effective email, SMS, and retention marketing strategies.

Key Responsibilities:

• Plan, create, and execute email marketing campaigns.
• Own the customer retention journey from onboarding to re-engagement and win-back
• Develop and manage automated email flows (welcome, cart recovery, post-purchase, feedback, etc.)
• Coordinate SMS and WhatsApp marketing initiatives in sync with email efforts
• Analyze performance metrics (open rates, CTR, CVR, unsubscribe rates, etc.) and optimize accordingly
• Collaborate with content, design, and product teams to ensure brand consistency and messaging
• Segment audiences and personalize communications based on user behavior and data insights
• Support loyalty, referral, and subscription programs to improve customer retention
• Conduct A/B testing for subject lines, content, CTAs, and timing

Required Skills & Qualifications:

• Minimum 1 year of hands-on experience in email and retention marketing (preferably in D2C or healthcare/wellness)
• Familiarity with email marketing tools like Klaviyo, Mailchimp, MoEngage, or similar platforms
• Strong understanding of customer segmentation, lifecycle marketing, and CRM strategies.
• Experience with tools like Google Analytics, Shopify (or other D2C platforms) is a plus
• Excellent communication skills and attention to detail
• Data-driven mindset with a passion for improving customer experience

Nice to Have:

• Experience in the healthcare, wellness, or personal care industry
• Exposure to performance marketing and cross-channel retention campaigns.

What We Offer:

• A collaborative and fast-paced work environment
• Opportunity to work with a growing D2C health brand
• Growth opportunities and learning across digital and performance marketing
• Competitive salary and benefits

To Apply:

Please send your resume to hr@herbalmax.in or at 73030344215.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹35,000.00 per month

Application Question(s):

• Are you comfortable with Onsite Gurgaon Location?
• Are you comfortable with upto 35k salary?
• What is your current Inhand Salary?
• Are you an immediate joiner?
• Do you have experience in Klaviyo, Attentive?

• Do you have experience in , you’ll be responsible for designing and

executing customer retention strategies across Email, SMS, Push Notifications, and
WhatsApp?

Education:

• Bachelor's (Preferred)

Experience:

• Customer retention: 1 year (Required)

Work Location: In person