Posted:1 week ago|
Platform:
On-site
Full Time
Location - Onsite(Bangalore)
You’ll be an individual contributor tasked with building and scaling multichannel lead-generation
programs across Email, SMS, WhatsApp, Affiliate, and Influencer channels. Your work will directly fuel
Marketing Qualified Leads (MQLs) and revenue across key markets (India, US, UK, Canada, Singapore, UAE, Australia).
● Email, SMS & WhatsApp Strategy & Execution
○ Design end-to-end lifecycle campaigns (acquisition, nurture, re-engagement) across
email, SMS and WhatsApp.
○ Build segmentation, personalization and automation flows using CleverTap and Zoho (for
email) and SMS/WhatsApp campaign tools.
○ A/B test subject lines, message copy, send-times and CTAs to optimize open rates,
click-through rates and conversions.
○ Monitor deliverability and inbox/SMS delivery metrics; partner with IT/Dev to maintain
sender health and compliance.
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