Email Marketing Specialist

Job Description: We are currently seeking an Email Marketing Specialist with a focus on B2B Lead Generation to join our Digital Marketing team in Hyderabad. As an Email Marketing Specialist, you will be responsible for developing and implementing email marketing strategies to generate high-quality leads for our sales team. The ideal candidate should have at least 3-5 years of experience in B2B email marketing and a proven track record of successful lead generation through cold email campaigns and nurturing workflows. You should possess a Bachelor's degree in Marketing, Communications, Business, or a related field, along with a strong understanding of outbound and inbound email marketing strategies. In this role, you will be expected to have hands-on experience with email platforms, CRM systems, and automation tools such as HubSpot, Apollo, Lemlist, and Mailshake. Strong analytical skills are a must, as you will be required to interpret campaign data to derive actionable insights for optimizing email campaigns. Moreover, excellent copywriting skills tailored for B2B decision-makers are essential for this position. If you meet the above qualifications and are passionate about driving B2B lead generation through email marketing, we encourage you to share your resume with us at giri@varundigitalmedia.com. Join us in creating impactful email campaigns that drive business growth and success.,