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Poppulo
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Email Marketing Manager

Email Marketing Manager

Poppulo

5 - 10 years

7 - 12 Lacs

bengaluru

Posted:1 day ago| Platform:

Apply

Skills Required

vista email marketing analytical consulting manager technology management analytics private equity recruitment database development

Work Mode

Work from Office

Job Type

Full Time

Job Description

We are looking for a hands-on Email Marketing Manager to lead our email channel and drive measurable impact on engagement, pipeline, and revenue. The ideal candidate is metrics-driven , creative, and detail-oriented, with the ability to manage end-to-end execution, improve performance continuously, and collaborate across global teams.

This role requires strong ownership someone who can not only execute flawlessly but also draft compelling content, drive a/b tests, layout improvements, and
ensure email remains a high-performing channel.

Key Responsibilities

Plan, build, and execute email campaigns, newsletters, and automated workflows in
HubSpot
.
Draft first versions of
new content
, including event promotions, nurture campaigns, and collateral announcements.
Ensure
audience segmentation and personalization
are accurate and optimized for engagement.
Conduct thorough
QA and testing
(links, personalization tokens, rendering, formatting) before every send.
Analyze campaign metrics (deliverability, open rate, CTR, conversions, pipeline influence) and drive continuous
performance improvements
.
Develop and implement
strategies to grow and scale the contact database
responsibly and effectively.
Manage and optimize
lead nurturing workflows
across the customer lifecycle.
Collaborate closely with design, content, operations, and sales to align campaigns with broader goals.
Ensure compliance with GDPR, CAN-SPAM, and other email marketing regulations.
Stay current on email marketing best practices, platform updates, and new strategies to increase effectiveness.
Flexibly work across
global time zones
to support campaign launches and collaborations.

Technical Skills / Competencies

Bachelors degree in marketing, communications, or related field, or equivalent practical experience.
5+ years of experience in
email marketing management
, ideally in a B2B SaaS or global environment.
Hands-on expertise with
HubSpot
(required).
Strong skills in
Excel
for audience management, QA, and reporting.
Proven track record of
improving email performance metrics
and contributing to pipeline/revenue growth.
Demonstrated ability to create compelling, clear first drafts of email content.
Experience with
A/B testing, personalization, and campaign optimization
.
Analytical mindset with the ability to
translate data into action
.
Highly collaborative, proactive communicator, comfortable working with global teams.
Strong sense of
ownership, accountability, and attention to detail
.

What Success Looks Like

Campaigns are delivered
error-free
, on-brand, and on time.
Content drafts and ideas
are proactively created for campaigns, events, and promotions.
Engagement and conversion metrics show steady improvement
quarter over quarter.
The contact database
expands strategically
while maintaining list quality.

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Personal Settings

Email Marketing Manager

Experience & Salary

Skills Required

Work Mode

Job Type

Job Description

Key Responsibilities

HubSpot

new content

audience segmentation and personalization

QA and testing

performance improvements

strategies to grow and scale the contact database

lead nurturing workflows

global time zones

Technical Skills / Competencies

email marketing management

HubSpot

Excel

improving email performance metrics

A/B testing, personalization, and campaign optimization

translate data into action

ownership, accountability, and attention to detail

What Success Looks Like

error-free

Content drafts and ideas

Engagement and conversion metrics show steady improvement

expands strategically

More Jobs at Poppulo