3 years
0 Lacs
Posted:2 days ago|
Platform:
On-site
Full Time
Position Summary:
We are seeking a results-driven, strategic, and analytical Ecommerce Executive to lead and grow our online retail channel. This role is responsible for developing and executing e-commerce strategies that drive sales, enhance customer experience, and improve profitability across digital platforms.
Key Responsibilities:
• Develop and implement e-commerce strategies to achieve revenue and customer acquisition targets.
• Manage daily operations of ecommerce platforms (Shopify/ Magento/ WooCommerce, etc.).
• Analyse web analytics and performance data (traffic, conversion rates, bounce rates, etc.) to drive optimization.
• Coordinate with marketing teams to execute digital campaigns (SEO/SEM, paid media, social commerce).
• Work closely with merchandising teams to plan, list, and optimize product assortments online.
• Oversee inventory, order fulfilment, returns, and customer service from the digital channel.
• Identify and manage 3rd party marketplaces (e.g., Amazon, Flipkart, Myntra).
• Ensure smooth integration with logistics and payment gateway partners.
• Implement A/B testing and CRO techniques to enhance UX and UI.
• Monitor competitor activity and industry trends.
Key Requirements:
• Bachelor's degree in Marketing, Business, or related field. MBA preferred.
• 3+ years of experience in e-commerce, preferably in retail or consumer goods.
• Strong understanding of e-commerce tools, platforms, and analytics (Google Analytics, GA4, Shopify, etc.).
• Experience with SEO, SEM, affiliate marketing, CRM, and email marketing platforms.
• Proficiency in Excel, Power BI or other data tools is a plus.
• Excellent leadership, communication, and project management skills.
UNISON INTERNATIONAL CONSULTING (The Recruitment Company)
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