Ecommerce Marketing Manager

About the Role:

The role involves managing end-to-end campaigns on e-commerce marketing platforms like Amazon and Flipkart, from consumer profiling to performance optimization, while integrating channels like AdWords and Facebook Ads to boost client reach, revenue, and retention, and providing e-commerce growth strategies in a fast-paced digital environment.

Responsibilities:

• Holistic knowledge of Amazon platform functionalities to help brands navigate their growth opportunities.
• Fair understanding of Ecommerce business models.
• Work on a Client Account for Paid Digital Marketing.
• Understand Client’s Business/Revenue model and goals.
• Do Consumer profiling & define Target Audience on Digital - Draw Consumer insights & map digital touch points.
• Fulfilment of Business goals (Reach, Awareness, Revenue, Retention etc.) through digital channels.
• Create Paid Media campaign plans inclusive of all channels (Amazon Marketing Services (AMS), AdWords, Facebook, Affiliates, Programmatic etc.)
• Execute, monitor and optimize the performance of campaigns.
• Generate campaign and analytics insights by analyzing digital & business data in depth - Manage day to day client management as well as reporting and reviews.
• Analyzing & optimizing campaign performance to increase ROI of brands.
• Recommending E-commerce best practices to improve brand market share.
• Groom and Mentor colleagues & junior’s as per requirements.

Required Skills:

• Curiosity to learn & grow in a fast-paced environment.
• Agile & proactive when suggesting ideas or brainstorming with team/client.
• Ability to take ownership & working with brands & Ecommerce platforms.
• Upskilling constantly to keep up with the industry trends & updates.
• Knowledge & exposure towards of AdWords and/or Facebook Ads will be an added advantage.