Ecommerce Marketing Manager

As a Digital Marketing professional with experience in Marketing and Optimizing campaigns for E-commerce, you will be responsible for analyzing and strategizing market trends to utilize correct bidding strategies in order to achieve the best ROI. This role offers you the opportunity to have a significant impact on defining the marketing strategy and expanding the E-commerce business. Your primary tasks will involve devising paid campaigns through the implementation of appropriate programs, tracking mechanisms, and analytics. You will also be expected to evaluate and enhance marketing attribution strategies to provide data-driven insights on the quality of campaigns and content. In this position, you will be instrumental in fostering a data-driven and results-focused culture by consistently monitoring revenue progress, identifying actionable insights to enhance revenue performance, and experimenting with new tactics to surpass goals and adapt to market changes. Collaboration with various teams such as Category Management, Data Analytics, and Brand Marketing/Content Team will be essential to ensure growth and timely execution of campaigns within budget constraints. A thorough understanding of both online and offline marketing funnels is crucial for this role. You should be passionate about metrics like ROAS, ROI, Conv %, DAU, CAC, CPM, CPD, vCPM, impressions, and possess the ability to apply this knowledge effectively in your daily tasks.,