14 Marketing Attribution Jobs

Role Overview: Join the Tilt team at NIRA as a Growth Analyst, where you will play a crucial role in driving customer acquisition and optimizing business performance through data-driven insights and marketing execution. You will blend deep analytical capabilities with hands-on campaign management across digital platforms like Meta, Google, and others. Your main responsibilities will include using data to guide growth strategy, optimize funnels, and improve key business metrics such as CAC and LTV. Qualification Required: - Bachelor's degree in Engineering, Statistics, Economics, or a related quantitative discipline. - Minimum of 2 years of experience as a Business Analyst, Growth Analyst, or...

As the Marketing and Demand Generation Manager, you will play a crucial role in driving demand and accelerating pipeline growth through data-driven strategies. Collaborating closely with sales and partners, you will be responsible for planning and executing end-to-end demand generation initiatives across various channels. **Key Responsibilities:** - **Campaign Strategy & Execution:** - Plan integrated campaigns across paid, owned, and earned media. - Own the demand generation calendar and align it with sales priorities and business objectives. - Build and optimize multi-channel campaigns including email, paid media, SEO/SEM, social, webinars, events, etc. - **Lead Generation & Pipeline Growt...

Growth Analyst (Business Analytics & Performance Marketing) Location: Bangalore About NIRA NIRA is an exciting fintech startup which, starting with credit, is building financial services for India's mass market. Today, if you were to think of the largest financial brands in India, you'd think of the banks: HDFC, ICICI, Kotak etc. They all serve the richest cohort of India's society. Over the last few years some newer brands have emerged that target upwardly mobile millennials; think Slice, Moneyview, Uni Cards etc. The mass market, or Middle India, remains a white space. This is the gap that NIRA is looking to fill. Launched in 2018, NIRA has found a very strong product market fit, and has e...

Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India's leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly Digital India by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an eco...

As the D2C Lead for India, you will be tasked with leading the development and execution of performance-driven marketing strategies aimed at driving direct-to-consumer acquisition, engagement, and retention. Your role will involve building and optimizing digital campaigns across various key channels, with a keen focus on delivering measurable ROI and maximizing customer lifetime value. Collaboration with cross-functional teams, including digital, creative, and product marketing, will be essential to execute innovative, data-driven strategies that can scale across the region. **Responsibilities:** - Lead the development and execution of performance marketing strategies, covering paid search, ...

As the Head of Marketing Operations, you will play a critical role in spearheading the infrastructure, systems, and processes that drive the go-to-market (GTM) motion for the company. Your strategic and hands-on leadership will be instrumental in ensuring the success of marketing initiatives at the intersection of marketing, technology, and analytics. **Key Responsibilities:** - **Build & Optimize Marketing Operations** - Architect and manage end-to-end execution workflows for digital campaigns, events, product launches, and lead nurturing. - Standardize lead management processes from acquisition to routing, scoring, and conversion with cross-functional SLAs. - Streamline marketing and sales...

Python + SQL experts in the Digital Marketing domain within the Data & Analytics space typically play a critical role in driving data-informed marketing strategies. Heres a breakdown of their role and responsibilities : Role Overview: These professionals analyse digital marketing data using Python and SQL to extract insights, optimize campaigns, and support decision-making. They serve as the bridge between raw marketing data and actionable business intelligence. Key Responsibilities: Data Extraction & Transformation: Use SQL to query large marketing databases (e.g., from Google Analytics, ad platforms, CRMs). Clean, transform, and prepare datasets using Python (Pandas, NumPy). Marketing Anal...

As a Lead Data Scientist at Salesforce, you will play a crucial role in building marketing attribution, causal inference, and uplift models to enhance the effectiveness and efficiency of our marketing strategies. Your expertise in designing experiments and ensuring a consistent approach to experimentation and campaign measurement will support various marketing, customer engagement, and digital use cases. **Key Responsibilities:** - Develop statistical and machine learning models to enhance marketing effectiveness, including marketing attribution models, causal inference models, and uplift models. - Create optimization and simulation algorithms to provide recommendations for marketing investm...

You are a data-driven and results-oriented Marketing and Demand Generation Manager responsible for leading campaigns to drive demand and accelerate pipeline growth. Your role involves planning and executing end-to-end demand gen strategies across digital, events, content, and ABM initiatives while closely collaborating with sales and partners. Your primary responsibilities include developing campaign strategies across paid, owned, and earned media, owning the demand generation calendar, and aligning it with sales priorities and business objectives. You will build and optimize multi-channel campaigns such as email, paid media, SEO/SEM, social, webinars, and events. Additionally, you will defi...

You should have at least 5 years of product management experience, out of which 2 years should be in Martech, AdTech, or analytics platforms. It is crucial to possess strong technical fluency to effectively collaborate with data engineering and analytics teams. Your familiarity with APIs, databases, and data pipelines will be essential for this role. Previous experience in campaign measurement, marketing attribution, incrementality, or media analytics is required. You must have a proven track record of successfully launching and scaling B2B SaaS platforms. Strong communication and presentation skills are a must as you will be expected to translate complex concepts into tangible business valu...

As a Digital Marketing professional with experience in Marketing and Optimizing campaigns for E-commerce, you will be responsible for analyzing and strategizing market trends to utilize correct bidding strategies in order to achieve the best ROI. This role offers you the opportunity to have a significant impact on defining the marketing strategy and expanding the E-commerce business. Your primary tasks will involve devising paid campaigns through the implementation of appropriate programs, tracking mechanisms, and analytics. You will also be expected to evaluate and enhance marketing attribution strategies to provide data-driven insights on the quality of campaigns and content. In this posit...

Hello Candidate, Greetings from Hungry Bird IT Consulting Services Pvt. Ltd.! We're hiring a Revenue Operations (RevOps) Analyst for a leading B2B company. Job Title: Revenue Operations (RevOps) Analyst Location: Remote (Hyderabad candidates preferred) Experience: 3-5 Years Work Timings: US EST Shift (Night Shift in India) Key Responsibilities: Sales & Funnel Analytics Analyze the complete lead-to-revenue funnel to identify trends, conversion rates, and areas for improvement. Develop and maintain sales forecasting models to predict revenue outcomes accurately. Design and implement marketing attribution models (e.g., first-touch, multi-touch) to measure campaign effectiveness. Reporting & Das...

Analytics & Business Intelligence: Build and maintain comprehensive analytics dashboards using tools like Tableau, Power BI, or Google Analytics Develop KPI frameworks and performance metrics for marketing campaigns, lead generation, and student acquisition Create automated reports for stakeholders including conversion funnels, ROI analysis, and attribution modeling Conduct advanced analytics including predictive modeling for student enrollment forecasting Monitor and analyze competitor digital presence and market trends Data Management & Integration: Work with IT to establish data pipelines connecting Salesforce, Application Center, and advertising platforms Ensure data quality, consistency...

As the Analytics Manager, you will oversee the end-to-end delivery of insights across Silvermine's product suite including eForm2290, eMCS150, and Truckopedia. You'll lead a multidisciplinary team, define the analytics roadmap, and establish robust data practices that inform strategic and tactical decisions. KEY RESPONSIBILITIES: - Lead and mentor a cross-functional analytics team supporting product, business, marketing, and CX. - Collaborate with functional leads to align analytics projects with business OKRs. - Own and evolve the KPI frameworks for products and business performance. - Ensure high quality and consistency of dashboards and reports. - Coach and manage a team of analysts, fost...