7 Marketing Attribution Jobs

As a Lead Data Scientist at Salesforce, you will play a crucial role in building marketing attribution, causal inference, and uplift models to enhance the effectiveness and efficiency of our marketing strategies. Your expertise in designing experiments and ensuring a consistent approach to experimentation and campaign measurement will support various marketing, customer engagement, and digital use cases. **Key Responsibilities:** - Develop statistical and machine learning models to enhance marketing effectiveness, including marketing attribution models, causal inference models, and uplift models. - Create optimization and simulation algorithms to provide recommendations for marketing investm...

You are a data-driven and results-oriented Marketing and Demand Generation Manager responsible for leading campaigns to drive demand and accelerate pipeline growth. Your role involves planning and executing end-to-end demand gen strategies across digital, events, content, and ABM initiatives while closely collaborating with sales and partners. Your primary responsibilities include developing campaign strategies across paid, owned, and earned media, owning the demand generation calendar, and aligning it with sales priorities and business objectives. You will build and optimize multi-channel campaigns such as email, paid media, SEO/SEM, social, webinars, and events. Additionally, you will defi...

You should have at least 5 years of product management experience, out of which 2 years should be in Martech, AdTech, or analytics platforms. It is crucial to possess strong technical fluency to effectively collaborate with data engineering and analytics teams. Your familiarity with APIs, databases, and data pipelines will be essential for this role. Previous experience in campaign measurement, marketing attribution, incrementality, or media analytics is required. You must have a proven track record of successfully launching and scaling B2B SaaS platforms. Strong communication and presentation skills are a must as you will be expected to translate complex concepts into tangible business valu...

As a Digital Marketing professional with experience in Marketing and Optimizing campaigns for E-commerce, you will be responsible for analyzing and strategizing market trends to utilize correct bidding strategies in order to achieve the best ROI. This role offers you the opportunity to have a significant impact on defining the marketing strategy and expanding the E-commerce business. Your primary tasks will involve devising paid campaigns through the implementation of appropriate programs, tracking mechanisms, and analytics. You will also be expected to evaluate and enhance marketing attribution strategies to provide data-driven insights on the quality of campaigns and content. In this posit...

Hello Candidate, Greetings from Hungry Bird IT Consulting Services Pvt. Ltd.! We're hiring a Revenue Operations (RevOps) Analyst for a leading B2B company. Job Title: Revenue Operations (RevOps) Analyst Location: Remote (Hyderabad candidates preferred) Experience: 3-5 Years Work Timings: US EST Shift (Night Shift in India) Key Responsibilities: Sales & Funnel Analytics Analyze the complete lead-to-revenue funnel to identify trends, conversion rates, and areas for improvement. Develop and maintain sales forecasting models to predict revenue outcomes accurately. Design and implement marketing attribution models (e.g., first-touch, multi-touch) to measure campaign effectiveness. Reporting & Das...

Analytics & Business Intelligence: Build and maintain comprehensive analytics dashboards using tools like Tableau, Power BI, or Google Analytics Develop KPI frameworks and performance metrics for marketing campaigns, lead generation, and student acquisition Create automated reports for stakeholders including conversion funnels, ROI analysis, and attribution modeling Conduct advanced analytics including predictive modeling for student enrollment forecasting Monitor and analyze competitor digital presence and market trends Data Management & Integration: Work with IT to establish data pipelines connecting Salesforce, Application Center, and advertising platforms Ensure data quality, consistency...

As the Analytics Manager, you will oversee the end-to-end delivery of insights across Silvermine's product suite including eForm2290, eMCS150, and Truckopedia. You'll lead a multidisciplinary team, define the analytics roadmap, and establish robust data practices that inform strategic and tactical decisions. KEY RESPONSIBILITIES: - Lead and mentor a cross-functional analytics team supporting product, business, marketing, and CX. - Collaborate with functional leads to align analytics projects with business OKRs. - Own and evolve the KPI frameworks for products and business performance. - Ensure high quality and consistency of dashboards and reports. - Coach and manage a team of analysts, fost...