Business & Strategy Planning: Develop and implement social media strategies aligned with the company's annual plan & budget. Study consumer behaviour and undertake market research to refine target audience for the group / domain of the program. Set social media KPIs (Key Performance Indicators) and track their progress Plan calendar and execute social media campaigns. Content Creation and Management: Create engaging and high-quality content (text, images, videos) for various social media platforms. Plan, deliver and optimize content across different platforms. Social Media Performance and Analytics: Engage and build subscriber base for YouTube, LinkedIn, Instagram, Facebook, Twitter and other social media channels. Track and analyze social media performance metrics (engagement, reach, conversions). Keep all the tools contemporary and keep pace with best industry practices Online reputation management (ORM): Develop and implement strategies for managing online reviews on platforms Build framework and communication strategies for managing ORM utilizing tools and platforms.
3 vacancies, 1 each in the labs of: ADAS and Autonomous Driving Automotive Cybersecurity Electric & Hybrid Vehicles Primary Responsibilities: Lab deployment: Deploy labs to the WILP students as per the course requirement and assess the lab components on time under the guidance of course faculty Lab development: Autonomous vehicle development - support the responsible faculty and the Experiential Learning Lead (ELL) from initiation, through proposal, procurement, commissioning, installation and development Develop lab exercises under the guidance of course faculty Support the creation of audio-visuals for marketing/training purposes Lab maintenance: Work with the Experiential Learning Lead (ELL) and the respective lab faculty for maintenance of lab equipment, and upkeep of software licenses Student support : Prompt resolution of student queries related to labs
Analytics & Business Intelligence: Build and maintain comprehensive analytics dashboards using tools like Tableau, Power BI, or Google Analytics Develop KPI frameworks and performance metrics for marketing campaigns, lead generation, and student acquisition Create automated reports for stakeholders including conversion funnels, ROI analysis, and attribution modeling Conduct advanced analytics including predictive modeling for student enrollment forecasting Monitor and analyze competitor digital presence and market trends Data Management & Integration: Work with IT to establish data pipelines connecting Salesforce, Application Center, and advertising platforms Ensure data quality, consistency, and accuracy across all marketing systems Create unified customer data platform for 360-degree view of student journey Performance & Marketing Automation: Design and implement marketing automation workflows across lead lifecycle from awareness to enrollment Manage and optimize Salesforce CRM system including lead scoring, nurturing campaigns, and sales pipeline automation Develop automated reporting systems for real-time campaign performance monitoring Analyze marketing funnel performance and identify optimization opportunities Technology &Vendor Management: Evaluate and implement new marketing technology solutions Manage relationships with technology vendors and ensure optimal platform utilization
Role & responsibilities IT & Technical Operations: - Coordinate with vendors for hardware repairs, AMC services, and procurement. Manage and coordinate with service providers for Inbound/Outbound calling solutions, including PRI lines, IP PBX, and VoIP systems. Oversee basic network setups like routers, switches, and firewalls. Ensure high availability of systems used by call Center agents, , including issue resolution in real time. Qualification And Personal Profile:- B. Tech/M. Tech in Computer Science/Computer Engineering or equivalent. 3-4 years of total experience in IT with a good knowledge in managing SSO applications, Networking, complete SDLC, support, Vendor Management. Other Skill And Ability Requirements:- Proficiency in managing Windows/Mac systems, software installations, and troubleshooting. Working knowledge of network infrastructure (LAN/WAN, routers, switches, IP telephony, PRI). Experience in software license management and IT asset lifecycle. Basic understanding of call Center technologies and tools Proper Utilization of Organization resources. Safe and Healthy Workplace. Strong coordination and interpersonal skills to deal with multiple stakeholders. Proactive communication with vendors, sales, marketing, and finance departments. High accountability and ownership of responsibilities. Time and task management under dynamic work environments. Good documentation and reporting habits.
Role & responsibilities Account Onboarding & Engagement: - Drive smooth onboarding for new corporate accounts. Collaborate with internal teams to ensure timely setup and seamless first experiences. Conduct orientation sessions / webinars for participants and L&D stakeholders. Ensure platform access, program details, and expectations are clearly communicated. Client Relationship Management: - Build trusted relationships with the corporate partners (L&D, HR, Business Heads). Schedule and lead regular Business Reviews; and feedback sessions along with academic & operations team. Proactively identify and address any issues or roadblocks corporate partner face. Retention and Cross & Upsell: - Monitor customer satisfaction and proactively address concerns to avoid churn. Drive contract renewals and expand account value by introducing new offerings. Work with sales and marketing teams to pitch upgrades, new programs, or services. Program Performance & Reporting: - Track learner participation, engagement, progress, and outcomes. Share monthly/quarterly dashboards with corporate partners. Highlight ROI through measurable improvements, certifications, or business outcomes. Internal Collaboration & Process Improvement: - Coordinate with internal academic operations, tech and BD teams. Suggest improvements in delivery and support processes based on corporate partner feedback. Build all learnings and improvement as case study for other team members to follow. Qualification and Personal Profile MBA from a reputed institute. Minimum 4 - 8 years of post-qualification work experience in customer facing roles in customer success, business development or program coordination. Preferably would have worked in executive education or working professional programs with Universities, EdTech Companies, Test Prep / Assessment Companies. Should have cross functional team management skills - Business development, operations, academic team and student support. Other Skill and Ability Requirements Best Practices in Customer Relationship Management, Adherence and Improvement of Standard Operating Procedures, Proficient at Microsoft Office. Process Orientation, Planning and Organizing Skills, Team Management, Working with Cross Functional Team, Excellent Verbal, Listening and Written Business Communication Skills, Multi-Tasking Abilities, Analytical Skills, Stakeholder Management, Problem Solving Skills, Time Management Skills, Attention to Detail, and Result Orientation.