Ecommerce Marketing Manager

5 years

0 Lacs

Posted:3 weeks ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

About Amoldo Fashion

Amoldo Fashion is a Ludhiana-based winter fashion accessories brand specializing in high-quality woolen caps, mufflers, and seasonal apparel. We combine traditional craftsmanship with modern designs to serve customers across India and beyond. We are looking to strengthen our ecommerce presence through effective marketing and sales strategies.

Role Summary

The Ecommerce Marketing Manager will plan, execute, and manage all online sales and marketing initiatives for Amoldo Fashion. This role is responsible for growing revenue through our own website and online marketplaces, driving paid campaigns, improving conversion rates, and delivering a consistent brand message across all digital channels.

Key Responsibilities

Ecommerce Strategy and Planning

  • Develop and implement a clear ecommerce marketing strategy
  • Set and achieve sales targets across D2C website and marketplaces

Website and Marketplace Management

  • Manage the Amoldo Fashion website, ensuring accurate product listings, SEO optimization, and content updates
  • Optimize marketplace listings (Amazon, Flipkart, etc.) for better visibility and conversions
  • Monitor competitor pricing and marketing tactics

Performance Marketing

  • Plan and run paid advertising campaigns on platforms like Google Ads, Facebook/Instagram, and Amazon Ads
  • Track key metrics such as ROAS and CPA, and optimize campaigns accordingly
  • Coordinate with external agencies or freelancers if needed

Content and Organic Marketing

  • Plan and manage the organic social media strategy
  • Oversee production of photos, videos, and other marketing content
  • Manage influencer collaborations and UGC campaigns
  • Run email marketing campaigns to engage and retain customers

Conversion Rate Optimization and Customer Experience

  • Improve website user experience to increase conversions
  • Work with technical teams to implement CRO best practices
  • Coordinate with customer service to ensure smooth order processing

Analytics and Reporting

  • Track ecommerce KPIs such as sales, traffic, and conversion rates
  • Generate regular performance reports with actionable insights
  • Collaborate with the inventory team to plan stock levels based on sales forecasts

Team and Vendor Management

  • Coordinate with designers, photographers, and content creators
  • Manage relationships with logistics partners and ecommerce service providers
Requirements

Education and Experience

  • Bachelor’s degree in Marketing, Business, Ecommerce, or a related field
  • 2–5 years of experience in ecommerce marketing, ideally in fashion or retail
  • Proven ability to manage ecommerce platforms and grow online sales

Skills

  • Familiarity with ecommerce platforms (Shopify, WooCommerce, etc.) and marketplaces (Amazon, Flipkart)
  • Knowledge of SEO, paid advertising, social media marketing, and email marketing
  • Ability to analyze data and optimize campaigns based on performance
  • Strong communication and project management skills
  • Creative mindset with an understanding of brand storytelling

Preferred Qualifications

  • Experience in fashion retail or accessories
  • Understanding of photo and video production for ecommerce
  • Familiarity with inventory management and order fulfillment
What We Offer
  • Opportunity to help grow and shape a winter fashion brand’s online presence
  • Autonomy and scope for creative execution
  • Supportive, collaborative work environment
  • Competitive salary and performance incentives
  • Employee discounts on all Amoldo Fashion products


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