Ecommerce Executive

Job Title

eCommerce Business Manager (Liposomal Cosmetics, Nutraceuticals OTC Division Pharmaceutical Division)

Location:

Kolkata

About The Role

We are a pharmaceutical and healthcare company entering the eCommerce space for the first time. We are looking for an experienced, self-driven eCommerce Business Manager who can single-handedly build and grow our eCommerce presence across liposomal cosmetics, liposomal nutraceuticals, Suvida (oral contraceptives), Suvida 72 (emergency contraceptives), and other OTC Pharmaceuticals products..
This is a foundational role you will be responsible for setting up everything from scratch, including strategy, platform setup, cataloging, listing, performance marketing, SEO, sales growth, operations, logistics, and brand-building.

Key Responsibilities

Strategy Setup
Develop and implement a full-scale eCommerce roadmap for D2C and marketplaces (Amazon, Flipkart, Nykaa, 1MG, etc.)Identify the right tech stack, tools, and partners for seamless online operationsCataloging ListingsCreate and manage product catalogs, listings, content, pricing, images, and descriptions across all sales platformsOptimize A+ content, bundles, and offers to drive salesBranding MarketingBuild a distinct eCommerce brand presence across digital channels (social media, website, Amazon storefront)Develop and execute SEO strategies for Google and marketplaces to rank products organicallyRun performance marketing campaigns (Amazon Ads, Google Ads, Meta Ads) to drive traffic and conversionsSales Growth PerformanceMonitor KPIs like sales, AOV, ROAS, CAC, and optimize funnels to achieve revenue targetsLaunch promotional offers, influencer programs, review strategies, and partnerships to drive scaleOperations FulfillmentSet up backend processes for warehousing, inventory management, order processing, returns, and customer serviceEnsure smooth coordination between internal teams, logistics, and third-party providersAnalytics ReportingTrack weekly/monthly sales data, ad performance, and platform analyticsProvide actionable insights to management and suggest improvementsTeam Building (Future Phase)Recommend future hiring plans, agency partners, and internal resources as the business scales

Requirements

Experience in eCommerce management (D2C + marketplaces)
Hands-on experience setting up Amazon, Flipkart, Nykaa, or similar eCommerce businessesStrong knowledge of SEO, PPC, catalog management, pricing strategies, and customer acquisitionDeep understanding of eCommerce tools, trends, and analytics platformsAbility to work independently and drive business outcomes single-handedlyExcellent project management, communication, and cross-functional collaboration skillsThis job is provided by Shine.com