Ecommerce Ads Manager (D2C Industry)

Company Description

SuperBottoms

Pallavi Utagi

DSG Consumer Partners, Sharrp Ventures, Saama Capital, and Lok Capital,

Role Overview:

eCommerce Ads Manager

Key Responsibilities:

● Plan and execute performance marketing campaigns across Amazon, Flipkart & Myntra, and other relevant digital platforms.

● Optimize CAC, ROAS, CTR, and conversion rates for scale and efficiency.

● Work closely with creative and catalog teams to identify and amplify top-performing creatives.

● Manage ad budgets effectively across channels to meet business goals.

● Set up, monitor, and scale audience strategies, including retargeting, lookalike audiences, and customer segmentation.

● Run A/B tests on creatives, copies, and landing pages to improve performance.

● Analyze performance metrics and share actionable insights with the leadership team.

● Drive Amazon Ads strategy to boost visibility, traffic, and conversion for SuperBottoms on Amazon.

● Stay up-to-date with platform changes, policies, and new ad features.

Key Requirements:

● 3-5 years of hands-on experience in performance marketing for a D2C/eCommerce brand.

● Strong understanding of Ecommerce.

● Proven success in managing large budgets and scaling campaigns profitably.

● Deep knowledge of performance metrics, attribution models, and analytics tools (GA4, Meta Business Suite, Google Data Studio, etc.).

● Analytical mindset with a bias for testing and optimization.

● Ability to work cross-functionally with creative, content, and tech teams.

Nice to Have:

● Experience with tools like Shopify, Unicommerce, or similar eCommerce platforms.

● Prior exposure to baby/kids or personal care brands.

● Knowledge of affiliate and influencer-driven paid collaborations.