D2C - Ecommerce Ads Manager

Company Profile:

SuperBottoms is on a strong growth trajectory, operating at a healthy run rate with plans to achieve EBITDA positivity in the next fiscal year. Originally a cloth diaper company, we've evolved into a full kids' bottomwear brand offering diapers, underwear, joggers, and more. Our vision is to become the pioneer of kids bottomwear, a one-stop destination for functional, stylish, and comfortable essentials. As a category-creating brand, we thrive on innovation and offer an exciting, dynamic workplace for those who love experimentation and solving real-world challenges.

Website: www.superbottoms.com

Role Overview:

We are looking for a data-driven eCommerce Ads Manager to lead performance marketing across platforms like Meta, Google, Amazon, and other marketplaces. This role requires deep expertise in campaign strategy, execution, optimization, and scaling profitable ad funnels, especially for D2C eCommerce brands.

Key Responsibilities:

● Plan and execute performance marketing campaigns across Amazon, Flipkart & Myntra, and other relevant digital platforms.

● Optimize CAC, ROAS, CTR, and conversion rates for scale and efficiency.

● Work closely with creative and catalog teams to identify and amplify top-performing creatives.

● Manage ad budgets effectively across channels to meet business goals.

● Set up, monitor, and scale audience strategies, including retargeting, lookalike audiences, and customer segmentation.

● Run A/B tests on creatives, copies, and landing pages to improve performance.

● Analyze performance metrics and share actionable insights with the leadership team.

● Drive Amazon Ads strategy to boost visibility, traffic, and conversion for SuperBottoms on Amazon.

● Stay up-to-date with platform changes, policies, and new ad features.

Key Requirements:

● 3-5 years of hands-on experience in performance marketing for a D2C/eCommerce brand.

● Strong understanding of Ecommerce.

● Proven success in managing large budgets and scaling campaigns profitably.

● Deep knowledge of performance metrics, attribution models, and analytics tools (GA4, Meta Business Suite, Google Data Studio, etc.).

● Analytical mindset with a bias for testing and optimization.

● Ability to work cross-functionally with creative, content, and tech teams.

Nice to Have:

● Experience with tools like Shopify, Unicommerce, or similar eCommerce platforms.

● Prior exposure to baby/kids or personal care brands.

● Knowledge of affiliate and influencer-driven paid collaborations.