E-commerce & Digital Marketing Specialist

About the Role -

Digital Marketing Executive

Key Responsibilities :-

1. Content Creation

• Develop and curate engaging content for social media, blogs, and newsletters.
• Design creatives using Canva or Adobe Suite for campaigns.

2. Social Media Management

• Schedule and manage posts across Facebook, Instagram, LinkedIn, TikTok, and Twitter (X).
• Monitor and respond to comments/messages to boost community engagement.

3. Search Engine Optimization (SEO)

• Conduct keyword research and optimise content for higher search visibility.
• Support link-building strategies and on-page SEO enhancements.

4. Email & Push Notification Marketing

• Assist in designing and sending email campaigns and newsletters.
• Create and manage 

  push notification campaigns

   to drive engagement and conversions.
• Track performance (open rates, CTRs) and recommend improvements.

5. Paid Advertising (Google, Facebook, TikTok, LinkedIn, Twitter/X)

• Support in setting up, monitoring, and optimising 

  Google Ads

   campaigns.
• Assist in managing 

  Facebook, TikTok, LinkedIn, and Twitter/X Ads

  .
• Analyse ad performance and suggest strategies to improve ROI.

6. E-commerce -

• Hands-on experience in managing e-commerce platforms such as Amazon, Walmart, and eBay, including product listing, pricing, order management, and performance optimization.
• Optimise product titles, descriptions, images, and metadata for SEO and sales.

7. Analytics & Reporting

• Track website traffic, ad performance, and social media insights.
• Prepare reports with actionable recommendations for campaign improvement.

8. Customer Support

• Respond to customer queries across email, chat, and social platforms.
• Provide timely and professional support to improve customer satisfaction.
• Share customer feedback with the team for service and product improvements.