E-commerce & Digital Marketing Specialist

As a Shopify Developer and Social Media Marketing Professional, you will play a crucial role in enhancing our online presence and e-commerce success by combining your expertise in web development and social media marketing strategies. **Responsibilities:** - **Shopify Development:** - Develop, integrate, and maintain web applications and APIs, focusing on Shopify themes, apps, and custom functionalities. - Implement automations and workflows to enhance user experience and operational efficiency within the Shopify platform. - Plan and manage technical projects related to Shopify, including updates, migrations, and upgrades. - Coordinate product testing, troubleshoot faults, and provide evaluations to enhance Shopify store performance. - Conduct routine evaluations of network and data security within the e-commerce environment and contribute to IT policy enhancements. - Translate business goals into technical requirements and project plans for Shopify implementations. - **Social Media Marketing:** - Develop and execute comprehensive social media marketing strategies aligned with organizational goals. - Publish engaging content, manage campaigns across various digital channels, and analyze performance using tools like Google Analytics. - Maintain brand consistency across websites, social media, and marketing events. - Conduct market research, analyze trends, and collaborate with cross-functional teams to optimize user experience. - Stay updated with emerging digital marketing trends and technologies. **Required Skills & Experience:** - Bachelor's in Computer Applications or a related field. - Proven experience in web application development, API integration, and e-commerce platforms with a focus on Shopify. - Expertise in Social Media Marketing, including strategy development, content management, and paid advertising. - Proficiency in Keyword Research, SEO, Google Analytics, and experience with WordPress. - Ability to develop and integrate chatbots and experience with database development and cloud platforms. - Excellent communication, leadership, and time management skills. - Ability to work in a fast-paced environment and meet deadlines. **Preferred Qualifications:** - Certifications in Advanced Excel, Facebook Marketing, YouTube Marketing, and Google Ads Marketing are advantageous. - Experience leading a small team and influencing technology strategies. - A portfolio showcasing successful Shopify projects and social media campaigns.,