Director- Sales Development

Job Description

About Attentive.ai: Attentive.ai is a fast-growing vertical SaaS start-up, funded by PeakXV (Surge), Infoedge and Vertex Ventures, that provides innovative software solutions for the construction, landscape, and paving industries in the United States. Our mission is to help businesses in this space improve their operations and grow their revenue though our simple & easy-to-use software platform. Were looking for a dynamic and driven leader to lead our Sales Development efforts and build a high-performance outbound engine. Job Description: We are seeking a strategic and execution-focused individual to build and lead our SDR (Sales Development Representative) team. As the Director- Sales Development, you will be responsible for developing and scaling a top-of-funnel outbound sales engine. You will play a critical role in designing outreach strategies, managing team performance, and driving qualified pipeline growth. This role is instrumental in expanding our footprint across the US and Canadian markets, specifically targeting construction contractors. Responsibilities of the Role: Team Leadership & Development: Build and lead a team of SDRs focused on outbound prospecting. Establish a high-performance culture through coaching, feedback, and goal setting. Market Targeting & Outreach Strategy: Design and implement outbound strategies that engage construction contractors across the US and Canada. Design playbooks tailored to regional nuances and buyer personas. Pipeline Ownership: Own top-of-funnel performance. Drive qualified lead generation and ensure consistent pipeline contribution to Account Executives. Outbound Messaging & Enablement: Craft and iterate compelling messaging that resonates with our target audience. Train SDRs on objection handling, value positioning, and conversation frameworks. Data-Driven Optimization: Use data and insights to improve lead quality, messaging effectiveness, and conversion rates across the outbound funnel. Cross-functional Collaboration: Align closely with Marketing, Sales, and RevOps to refine ICP definitions, improve lead quality, and ensure smooth lead handoff and follow-up. Reporting & KPIs: Track, analyze, and report on SDR team performance. Key success metrics include number of qualified leads generated and revenue closed from outbound-sourced deals. Requirements for the Role: 5+ years of experience in B2B SaaS sales or sales development, with at least 2 years in a leadership role. Demonstrated success in building and scaling outbound SDR teams. Deep understanding of outbound sales strategies and tools, with experience targeting North American markets. Strong analytical skills and a data-driven mindset. Excellent communication and team leadership abilities. Comfortable working in a fast-paced environment with geographically distributed teams. Open to working overlapping hours with US time zones.