Director - Programmatic Sales

About the Role:

programmatic revenue targets for India

go-to expert on programmatic

Key Responsibilities:

• Own and exceed the programmatic revenue target for Zee5’s India business. (PMPs, open exchange, programmatic guaranteed).
• Own the yield & execute monetization strategies that drive programmatic revenue and improve uplift.
• Align yield goals with sales, product, and analytics teams to create a unified monetization strategy.
• Define and execute SPO strategy in partnership with SSPs and internal ops teams
• Use data insights to make evidence-based optimizations to Zee5’s supply architecture.
• Work with SSPs to fine-tune floor pricing, blocklists, and ad quality filters.
• Cultivate and manage strong relationships with DSPs, SSPs, trading desks, agencies, and tech partners.
• Collaborate closely with product, operations, data, and sales teams to ensure platform readiness and campaign success.
• Analyse revenue trends, performance metrics, and user behaviour to inform strategic decisions.
• Stay ahead of industry trends, including changes in privacy, identity solutions, and programmatic innovations.
• Serve as an internal evangelist for programmatic, training sales teams and stakeholders on best practices and value propositions.

Job Requirement

• 10+ years of experience in programmatic ad tech, preferably with experience in OTT, digital media, or a publisher environment.
• Strong understanding of ad tech ecosystem—DSPs, SSPs, DMPs, CDPs, ad servers, and header bidding.
• Proven track record of driving programmatic revenue growth and managing high-level industry relationships.
• Strategic thinker with a commercial mindset and data fluency.
• Excellent communication, negotiation, and stakeholder management skills.
• Passionate about technology, digital advertising, and innovation.